Assistant Manager, Paid Media

Overview

We are seeking an Assistant Manager – Performance Marketing with 5+ years of experience in managing and optimizing Paid Search, Paid Social, and Display campaigns. The ideal candidate will have a proven track record of delivering performance-driven digital marketing campaigns for enterprise or high-profile clients, while leading campaign execution, mentoring team members, and contributing to strategic client growth.

Experience in App Campaigns, Mobile Measurement Platforms (MMPs), and client-facing account management is highly desirable. This role requires excellent English communication skills and the ability to work collaboratively across global teams.

Responsibilities

• Lead the planning, execution, optimization, and reporting of integrated performance marketing campaigns across Google Ads, Meta, TikTok, Snapchat, Display, and Search platforms.
• Develop channel strategies aligned with client business objectives and ensure campaigns achieve agreed KPIs including ROAS, CPA, CPL, CTR, and conversion goals.
• Own campaign budgets, pacing, forecasting, and performance optimization while ensuring timely delivery and budget compliance.
• Analyze campaign performance, identify optimization opportunities, and provide actionable insights to improve business outcomes.
• Design, execute, and evaluate A/B testing strategies for audiences, creatives, bidding models, and landing pages.
• Drive automation initiatives by identifying technology solutions that streamline campaign management, reporting, and operational efficiency.
• Build automated dashboards and performance reports using analytics and reporting tools.
• Act as a key client contact by responding to emails, presenting campaign performance, participating in business reviews, and leading client discussions.
• Conduct account audits and develop optimization roadmaps to improve campaign efficiency and effectiveness.
• Deliver competitor analysis, market intelligence, and consumer insights to support strategic recommendations.
• Stay current with platform updates, industry trends, and emerging digital marketing technologies.
• Collaborate with cross-functional teams including Analytics, Creative, Strategy, and Ad Operations to deliver integrated client solutions.
• Mentor and coach junior analysts, review campaign quality, delegate responsibilities, and support team development.
• Contribute to process improvements, best practices, and knowledge-sharing initiatives across the Performance Marketing team.

Required Skills

• Bachelor's degree in Marketing, Business, Advertising, Analytics, or a related discipline.
• 5+ years of experience managing Paid Search, Paid Social, and Display campaigns within a digital agency or performance marketing environment.
• Hands-on expertise in:
  • Google Ads (Search, Display, Performance Max, App Campaigns)
  • Meta Ads Manager (Facebook & Instagram)
  • TikTok Ads
  • Snapchat Ads
  • Google Analytics (GA4)
• Experience with App Campaigns and Mobile Measurement Platforms (AppsFlyer, Adjust, Branch, or Singular) is highly preferred.
• Strong understanding of attribution models, conversion tracking, audience segmentation, and bidding strategies.
• Advanced Microsoft Excel skills, including Pivot Tables, XLOOKUP, INDEX-MATCH, advanced formulas, and data analysis.
• Excellent presentation skills using Microsoft PowerPoint or Google Slides.
• Strong analytical and problem-solving capabilities with the ability to translate data into actionable recommendations.
• Excellent verbal and written English communication skills with demonstrated client-facing experience.
• Ability to manage multiple client accounts and priorities in a fast-paced environment.
• Proactive, detail-oriented, collaborative, and results-driven.

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

We are an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

We have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees demonstrate commitment to sustainability and inclusivity in their actions and behaviors.