Assistant Manager - Performance Marketing

Location: Mumbai

Job Type: Full-time, Onsite

Who We Are At Beco, we’re building a sustainable FMCG brand for the modern Indian consumer. With a fast-growing D2C business, we’re looking for a Performance Marketing expert to help us scale through smart, high-ROI campaigns. If you’re someone who’s excited by ROAS, funnels, and data-backed experimentation—this is for you.

What You’ll Do

• Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels
• Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate
• Run A/B tests on creatives, copy, and targeting to continuously improve performance
• Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals
• Analyze campaign performance and turn data into clear, actionable insights
• Identify and test new channels or formats to scale D2C acquisition and retention

What We’re Looking For

• 3-7 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands
• Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics
• Data-first mindset with a knack for optimization and experimentation
• Comfortable working in a fast-paced, results-driven environment
• Experience with email/SMS/WhatsApp marketing
• Working knowledge of GA4, Mixpanel, or similar tools
• Familiarity with Shopify and conversion funnel strategies

Behavioral Traits that Matter

• You’re curious and self-driven – always testing, learning, and tweaking
• You have a strong bias for action – you don’t wait to be told, you try and test
• You enjoy solving problems and are analytical by instinct
• You’re collaborative and enjoy working with creative and product teams
• You take ownership and accountability for outcomes—not just tasks