Assistant Manager - Performance Marketing

We are looking for a highly driven and result-oriented Assistant Manager - Performance Marketing to lead our digital growth initiatives. The ideal candidate will be responsible for driving measurable business outcomes aligned with the Annual Operating Plan (AOP), managing agency and internal teams, and ensuring excellence in execution across all digital performance channels.

Role & responsibilities

1. Business & Performance Ownership

• Drive business growth and revenue targets in line with the AOP plan
• Own and manage key performance metrics including ROAS, CAC, conversions, and revenue
• Ensure consistent delivery of performance KPIs through data-driven strategies

2. Campaign Planning & Execution

• Develop monthly performance marketing plans aligned with business goals
• Oversee execution across all channels including Google Ads, Meta Ads, and Programmatic
• Ensure all campaigns and ad accounts are active, optimized, and aligned with strategy

3. Agency & Cross-functional Coordination

• Coordinate closely with external agencies and internal stakeholders (Marketing, Product, Sales)
• Ensure seamless execution of campaigns as per defined timelines and budgets
• Review and guide agencies on campaign strategies, creatives, and optimizations

4. Performance Monitoring & Reporting

• Track and analyze campaign performance on a daily, weekly, and monthly basis
• Prepare insightful reports and dashboards highlighting performance metrics and improvement areas
• Continuously optimize campaigns based on performance insights

5. Analytics & Optimization

• Leverage Google Analytics to monitor user behavior, attribution, and funnel performance
• Implement advanced tracking, tagging, and measurement frameworks
• Drive continuous optimization through A/B testing and data analysis

6. Retargeting & Funnel Management

• Build and execute strong remarketing / retargeting strategies
• Optimize user journeys and conversion funnels across platforms

Preferred candidate profile

• 8+ years of experience exclusively in Performance Marketing

• Minimum 6+ years of experience in owning ROAS and revenue targets

• Strong hands-on expertise in:

• Google Ads (Search, Display, YouTube)

• Meta Ads (Facebook & Instagram)

• Programmatic Advertising platforms

• Deep understanding of remarketing strategies and audience segmentation

• Minimum 3 to 4 years of hands-on experience with Google Analytics

• Strong analytical skills with the ability to interpret data and drive insights

• Experience managing agencies and cross-functional teams

• Proficiency in campaign tracking, attribution models, and marketing tools

Preferred Qualifications

• Experience in healthcare / diagnostics / D2C industry is a plus
• Familiarity with tools like Google Tag Manager, Data Studio / Looker, CRM tools
• Strong communication and stakeholder management skills

Key Performance Indicators (KPIs)

• Achievement of AOP-driven business targets
• ROAS and cost efficiency metrics
• Campaign performance and conversion rates
• Timely execution of monthly plans
• Quality of reporting and actionable insights