Assistant Manager - Performance Marketing

Location: WFO, Kolkata, Haryana
Job Type: Full-time
Experience Required: 4-8 years

About the Role

We are looking for a data-driven and result-oriented Performance Marketing Professional to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience with campaign setup, audience targeting, conversion tracking, and performance optimization to drive leads, sales, and ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across:

• Google Ads (Search, Display, YouTube, Performance Max)

• Meta Ads (Facebook & Instagram)

• Monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversions.

• Conduct keyword research, audience targeting, and competitor analysis.

• Create and manage ad copies, creatives, and A/B testing strategies.

• Set up and manage tracking using:

• Google Analytics (GA4)

• Google Tag Manager (GTM)

• Meta Pixel

• Conversion APIs

• Generate weekly and monthly performance reports with actionable insights.

• Optimize landing pages and funnels to improve conversion rates.

• Coordinate with creative and content teams for ad assets and campaign requirements.

• Knowledge of website management, Website conversion rate optimization is a plus.

• Knowledge of CRM tools and marketing automation tools.

Required Skills & Qualifications

• 4 - 8 years of hands-on experience in performance marketing.

• Strong understanding of:

• Google Ads Manager

• Meta Ads Manager

• Google Analytics (GA4)

• Google Tag Manager

• Strong understanding of conversion full funnels planning, optimization and execution, including audience targeting and remarketing strategies.

• Strong analytical and reporting skills.

• Basic understanding of conversion tracking and attribution models.

• Good communication and problem-solving skills.

• Ability to manage multiple campaigns and budgets simultaneously.

Preferred Qualifications

• Graduation/Any equivalent degree
• Google Ads Certification or Meta Blueprint Certification.