Assistant Manager PR( Public Relations)

Role Overview

We are looking for an experienced and creative Assistant Manager – Public Relations to lead and execute PR activities for our Founding Partner, events, and Dubai-based firm. The ideal candidate should have strong media relationships, excellent communication skills, a strategic mindset, and a proven ability to generate meaningful media visibility and successful PR campaigns.

Key Responsibilities

• Develop and execute PR strategies for the Founding Partner, focusing on building strong personal brand visibility, credibility, thought leadership, and media presence.
• Identify opportunities for the Founding Partner across:
• Business and leadership interviews
• Media features and profiles
• Expert comments and quotes
• Podcasts and digital platforms
• Speaking opportunities
• Industry publications
• Awards and recognitions
• Build and maintain strong relationships with journalists, editors, influencers, publications, TV channels, digital media, and relevant media houses.
• Develop creative and newsworthy PR ideas that can generate organic media coverage and sustained visibility.
• Plan and execute PR campaigns around company announcements, milestones, launches, partnerships, achievements, and business developments.
• Handle PR for events, including pre-event publicity, media invitations, press releases, journalist engagement, on-ground media coordination, and post-event coverage.
• Create strategic media plans to ensure events receive maximum relevant coverage across print, digital, television, social media, and industry publications.
• Manage PR activities for the Dubai-based firm, including identifying relevant UAE/GCC media opportunities and developing relationships with regional journalists and publications.
• Understand the Dubai/UAE media landscape and identify opportunities for the firm to gain visibility within business, lifestyle, luxury, finance, real estate, entrepreneurship, or relevant industry media.
• Develop and distribute compelling press releases, media pitches, founder profiles, articles, interview briefs, talking points, and media kits.
• Proactively pitch relevant stories to journalists rather than relying only on traditional press releases.
• Monitor news and industry trends and quickly identify PR opportunities, timely commentary opportunities, and relevant newsjacking ideas.
• Develop innovative PR concepts and campaigns capable of creating high-impact media moments and conversations.
• Coordinate with internal teams, leadership, event teams, creative teams, and external PR agencies where required.
• Maintain an updated media database and journalist contact network across India and the UAE.
• Track media coverage and prepare regular PR reports, coverage summaries, media-value reports, and campaign performance updates.
• Monitor the Founding Partner’s and company’s media presence and proactively suggest ways to strengthen positioning.
• Support crisis communication and reputation management when required.
• Explore opportunities for awards, speaking engagements, panel discussions, conferences, podcasts, interviews, and industry recognitions for the Founding Partner and the company.
• Ensure all PR communication is aligned with the company's brand positioning, business objectives, and reputation.

What We’re Looking For

• 5-6 years of solid PR/communications experience, preferably handling senior leadership, founders, entrepreneurs, brands, or corporate clients.
• Strong experience in media relations and journalist outreach.
• Proven ability to independently conceptualize and execute successful PR campaigns.
• Excellent understanding of how to create newsworthy stories and media angles.
• Strong existing relationships with relevant journalists, editors, publications, digital media, and industry platforms.
• Experience handling event PR and media management.
• Experience with founder/CEO profiling and personal branding through PR will be highly valued.
• Exposure to UAE/Dubai PR, GCC media, or international PR is strongly preferred.
• Excellent written and verbal communication skills.
• Strong pitching, networking, negotiation, and relationship-management abilities.
• Creative thinker who can consistently generate fresh PR ideas rather than simply executing routine PR activities.
• Ability to work independently, manage multiple campaigns simultaneously, and deliver under tight deadlines.
• Strong understanding of traditional, digital, social, business, lifestyle, and industry media.
• A proactive attitude with the ability to spot opportunities before they become obvious.

The Ideal Candidate Should Be Able To

• Turn a business development, founder achievement, event, announcement, or company milestone into a compelling media story.
• Come up with 3–5 strong PR ideas regularly to increase visibility for the Founding Partner and the company.
• Build a story around the Founding Partner that goes beyond promotional coverage and establishes authority, expertise, and thought leadership.
• Identify the right journalist and right media angle for every story.
• Create PR campaigns that generate quality coverage, not just volume of mentions.
• Think strategically about both short-term publicity and long-term reputation building.
• Create differentiated PR strategies for India and the Dubai/UAE market.
• Handle media and event situations confidently and professionally.
• Convert relationships and ideas into actual interviews, features, articles, speaking opportunities, and meaningful media coverage.

Key Success Measures

• Quality and relevance of media coverage generated.
• Growth in the Founding Partner’s media visibility and thought leadership.
• Number and quality of successful media pitches and placements.
• Successful PR campaigns and event coverage.
• Growth of relevant journalist and media relationships.
• Visibility generated for the Dubai-based firm in UAE/GCC media.
• Quality of speaking, podcast, interview, award, and thought-leadership opportunities secured.
• Ability to consistently generate new, creative, and successful PR opportunities.

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Work Location: Remote