Assistant Manager - Product Marketing

We are seeking aseasoned **Product Marketing Manager to drive global positioning,messaging, and demand for **FinnAxia , our flagship lending platform. Thisrole will be pivotal in shaping how the product is perceived across **India,Middle East Africa (MEA), and Southeast Asia (SEA) , working closelywith product, sales, and regional teams.

The idealcandidate brings **8+ years of experience in **the banking domain, with strong exposure to **enterprise SaaS marketing, solution positioning, andGTM strategy.

**If you havebuilt and positioned transaction banking products and want to take a globalstory across India, MEA and SEA this is your opportunity to shape the narrativeof the leading transaction banking community FinnAxia.

**KeyResponsibilities include

**A . **Product Positioning Messaging

1. Own and evolve FinnAxiavalue proposition across banks.

2. **Craft **region-specific messaging aligned to market maturity (India vs MEA vs SEA)

   **B. Go-to-Market (GTM) Strategy

   1. Lead end-to-end GTM planning for product launches, upgrades, and regional expansion.

   2. Partner with regional sales to create Partner with regional sales to create market entry strategies for key geographies

   3. ****Align GTM with **long sales cycles (1218 months) typical of transaction banking platforms

      **C. Sales Enablement

      1. Develop high-impact sales assets : pitch decks, battle cards, ROI calculators, case studies.

      2. Support large deal pursuits with customized storytelling and solution positioning.

      3. ****Train sales teams across regions on **product narratives and differentiation

         **D. Demand Generation Campaigns

         1. Collaborate with demand gen teams to drive pipeline-building campaigns for both transformation for existing customers and GA releases for prospects.

         2. Design account-based marketing (ABM) programs for product positioning in strategic accounts.

         3. ****Leverage digital, events, partnerships, and analyst relations to build visibility

            **E. Market Competitive Intelligence

            1. Track competitor offerings (Newgen, Intellect, etc.) and build competitive intelligence frameworks

            2. Identify market trends in transaction banking (global payables, global receivables, FSCM, liquidity management)

            3. ****Translate insights into **product and marketing strategies.

               **F. Customer Analyst Engagement

               1. Develop compelling customer success product stories and testimonials.

               2. Work with analysts (Gartner, Forrester, IBSi, etc.) to strengthen positioning.

               3. **Represent the product in **industry forums, events, and thought leadership platforms

                  **G. Cross-Functional Collaboration

                  1. Act as the bridge between Product, Sales, Pre-sales, and Marketing

                  2. **Influence product roadmap based on **market feedback and regional needs

                     Requirements

                     **Requirement

                     1. 10+ years in product marketing solution marketing in banking domain.

                     2. Strong experience in transaction banking platforms.

                     3. Prior experience in companies like Intellect Design, China Systems, Newgen etc.

                     4. Proven track record in global markets (India, MEA, SEA)

                     5. Strong understanding of enterprise SaaS sales cycles and banking buyers

                     6. ******Excellent storytelling, stakeholder management, and influencing skills

                        **Preferred Experience

                        1. Exposure to Financial Supply Chain Management (FSCM), Liquidity Management, Trade Finance, Global Payables, Global Receivables
                        2. Experience working with banks, specifically on transaction banking modules
                        3. Familiarity with regulatory nuances across regions
                        4. Experience in analyst relations, competitor intelligence and large deal support, Services Marketing****************************************************************************