Assistant Manager Programmatic

Background:

Programmatic Digital Out-of-Home (OOH) is the fast-growing sub-segment of the advertising industry. Unlike online programmatic advertising, programmatic Digital OOH deploys targeted, flexible and contextual ad content on digital screens in the physical world.

Data-driven automation is the key difference between programmatic and traditional planning and buying. Set deal, approval, targeting, optimization, reporting take place on the SSP platform, this position requires to fully take control over the SSP platform at all times.

35% Campaign Operations

• Campaign setup (including Ad server)
• Deal creation
• PMP, PG, Open Auction
• Creative approval
• Campaign launch
• Optimization
• Troubleshooting

25% Client & Partner Management

• Agency communication
• DSP communication
• SSP management
• CMS coordination

20% Commercial Operations

• Proposal creation
• Quotations
• Payment collection

20% Reporting & Administration

• Revenue reporting
• Monthly steering
• Screen onboarding/testing
• Inventory coordination

Responsibilities:

1)     Programmatic sales strategy and development

• Develop and execute a comprehensive programmatic sales strategy to drive revenue growth and achieve business objective
• Identify and pursue new programmatic opportunities
• Manage partnership with multiple SSPs
• Align pricing policies including setting CPM rates
• Develop programmatic media offering with critical media data including audience metrics
• Engage with DSP’s to support revenue streams from Omnichannel and other buying exchanges

2)    Technical integration

• Collaborate with operation team to create asset list and venue data
• Work with multiple SSP partners for inventory onboarding, adjustment and maintenance
• Coordinate between the Company, and the Content Management Systems (CMS) and the SSPs for system integration
• Troubleshoot technical issues and provide solutions in a timely manner

3)    Client communication

• Educate buyer how to buy programmatically and the difference from the traditional direct buy
• Act as a key point of contact for clients regarding programmatic campaigns, providing regular updates and addressing any inquiries

4)    Proposal development

• Create compelling programmatic sales proposals and presentations that showcase the unique value propositions of Company’s programmatic inventories
• Create programmatic product manuals that are different from traditional inventory product manuals

5)    Contract management

• Maintain, renew and negotiate agreements and business terms with SSP partners
• Negotiate programmatic deals with buyers
• Create campaign deals, adjust as needed, throughout campaign period
• Oversee contract execution and reporting

6)    Performance monitoring and optimization

• Monitor programmatic campaign performance, analyze data and provide insights to clients for optimization
• Implement strategies to enhance campaign effectiveness and maximize ROI for clients
• Identify areas for improvement and implement corrective actions as needed

7)    Programmatic dashboard management and reporting

• Understand various reporting metrics and gather relevant data to update buyers
• Monitor and analyze sales performance metrics, providing insights and periodical reports to the management

Qualifications:

1.      Excellent English proficiency in writing and speaking

2.     Sufficient experience in programmatic activation in online or other channel in the advertising industry

3.     Deep understanding of global agency structure and work flow

4.     Deep understanding of programmatic advertising, including SSPs, DSP, ad exchanges and mediation

5.     Strong analytic skills and ability to interpret data to drive campaign optimization

6.     Excellent communication, negotiation, and presentation skills

7.     Ability to work collaboratively in a fast-paced and international environment

8.     Result-oriented with a track record of meeting performance targets