Assistant Manager - Sales

Role & responsibilities

1. Sales & Business Development

• Drive regional sales, revenue, market share and profitability targets.
• Develop sales plans, forecasts and strategies for existing and new products.
• Expand secondary market through dealers, distributors, projects and key influencers.
• Monitor market trends, competitor activities and identify new business opportunities.

2. Channel & Team Management

• Manage and expand dealer/distributor network, ensuring sales, stock availability and collections.
• Appoint and develop channel partners while resolving operational and customer issues.
• Lead, guide and monitor ASMs/Sales Executives against sales, collection and field-visit targets.
• Ensure effective product training, market coverage, branding and promotional activities.

3. Sales Operations & Execution

• Monitor primary/secondary sales, orders, inventory, collections and credit compliance through DMS/SFA.
• Ensure successful product launches, product placement and category-wise sales growth.
• Manage market activities within budget and drive regional profitability.
• Prepare periodic sales/market reports and coordinate with internal teams for business and customer requirements.

Preferred candidate profile

• Expertise in sales revenue & market expansion.
• Strong ability to manage distributors, dealers, and key accounts.
• Cost Management & Understanding of Sales Margins
• Leadership & Team Management
• Analytical & Strategic Thinking:
• Proficiency in MS Office, CRM tools.
• Excellent Communication & Presentation Skills
• Problem-Solving & Decision-Making
• Strong leadership skills