Assistant Manager - Sales Planning & Strategy

Their primary role as a genre custodian is-

• Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level

• Ideation for revenue maximization

• Creating Show Packages along with Pricing team & finding integration opportunities to monetize

• Adex analysis to understand potential and growth prospects.

• Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc

• Creating monthly/weekly updation/forecasting reports based on viewership and adex

• Competition update in terms of content, adex, viewership shifts

• Become the one point of contact for the channel and sales team

Key skills

Tools: YUMI (BARC), Advanced Excel, TGI, IRS

Others

Affinity for Data analysis, understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts.

Faster turnaround time; Willing to work late shifts and if required on weekends. Team player

Job Requirement

Data Analysis, Software operating skills, Presentation skills