Assistant Manager / Senior Executive - E-Commerce

We are seeking a results-driven, commercially focused Senior E-Commerce / Digital Executive (or Assistant Manager) to take end-to-end accountability for the growth and performance of the Marimekko HK e-Shop, while overseeing ongoing platform enhancements for Sidefame.com.hk.

In this role, you will adopt an entrepreneurial approach to revenue generation, demonstrating strong commercial ownership over sales targets and key performance indicators. Beyond optimizing paid media channels (Meta and Google Ads), you will design and execute holistic growth strategies—focusing on advanced CRM segmentation, lifecycle marketing, conversion rate optimization, and rigorous financial/data analysis. Collaborating closely with the brand marketing team, you will also mentor and guide junior team members to ensure seamless e-commerce operations that consistently maximize top-line revenue.

Key Responsibilities

1. Commercial Strategy, Budgeting & Planning (Primary Focus)

• Revenue Optimization: Identify and execute organic growth strategies, including cross-merchandising, site function optimization, and conversion rate optimization (CRO) to maximize Average Order Value (AOV) and repeat purchase.
• Sales & Budget Management: Take ownership of e-commerce budget allocation, performance reviews, sales forecasting, and financial tracking for Marimekko HK e-Shop.
• Campaign Planning: Lead the proposal, planning, and execution of seasonal, monthly, and ad-hoc promotional campaigns to consistently chase and achieve sales targets.

2. CRM & Customer Retention (Primary Focus)

• Customer Segmentation: Conduct deep audience segment analysis to create targeted customer lists for tailored marketing efforts.
• Targeted Merchandising: Execute hyper-targeted product push initiatives based on customer behavior and post-campaign performance reviews.
• Retention & Loyalty Growth: Design and deploy dedicated programs to drive repeat purchases, reactivate sleeping/inactive customers, and increase customer lifetime value.

3. Analytics, Reporting & Channel Review (Primary Focus)

• Comprehensive Data Reporting with insights: Analyse and review daily/weekly performance reports spanning site traffic, channel sales breakdowns, EDM, and WhatsApp communications.

4. Advertising & Marketing Communications (Secondary / Collaborative Focus)

• Paid Digital Channels: Monitor Meta and Google Ads performance and review agency recommendations to ensure media spend supports key commercial objectives.
• Social & Email Marketing: Oversee e-commerce-focused social media (Instagram/feed) planning and collaborate with marketing team members on EDM execution—including layout, product selection, segmentation, and format/channel optimization.
• Paid Media & Agency Review: Regularly evaluate Meta and Google Ad performance, working in close collaboration with media agencies to continuously optimize return on ad spend (ROAS).

5. Operations Management & Team Supervision (Operational Support)

• Team Leadership: Work closely with the marketing team and supervise/lead direct reports (e.g., Senior E-Commerce Executives or team members) to ensure execution of daily tasks.
• Site & Merchandising Supervision: Oversee homepage planning, content updates, product upload quality control, and general site function enhancements.
• Customer Experience Support: Provide high-level guidance for customer service via WhatsApp and customer support channels.
• Multi-Brand Platform Maintenance: Maintain and execute ad-hoc updates for Sidefame.com.hk and support group digital initiatives as needed.

Requirements

• Mindset: True entrepreneurial spirit—a self-starter who treats the e-shop as their own business, demonstrates high initiative, and possesses a strong passion for chasing sales performance.
• Experience & Leadership: Minimum 5-6 years of hands-on experience in e-commerce, digital marketing, or CRM (fashion, lifestyle, or retail background strongly preferred). Experience leading or mentoring teammate is a plus.
• Analytical & Strategic Skills: Strong numerical acumen with proven experience in sales forecasting, budget management, and leveraging CRM/GA4 analytics to drive business growth.
• Technical Skillset: Hands-on experience with e-commerce platforms (e.g., Shopify, Magento, or custom CMS), CRM tools, Google Analytics (GA4), and direct-to-consumer messaging platforms (EDM, WhatsApp).
• Qualifications: University degree in E-Commerce, Marketing, Multi-media, Business, or a related discipline.
• Languages: Excellent command of written and spoken English and Chinese (Cantonese and Mandarin).