Assistant Manager - Social Media

RESPONSIBILITIES

Resort Wide Social Media Strategy & Social Cares

●      Ability to ideate, plan, execute and monitor social media campaigns.

●      Collaborate with agency, content creators and influencers to develop social strategy for resort wide businesses

●      Work closely with other business units to develop and implement social media plans

●      Set-up, monitor and prepare reports - social listening, crisis monitoring and post campaign reports.

●      Community management - responding to relevant comments on inquiries and the comment section of all social media accounts.

●      Plan and execute social media always on boosting.

●      A content creator and not shy to be in-front of the camera

●      Ensure an up-to-date understanding of travel/tourism landscape, social media trends and tools to remain at top of industry

Influencer Management

●      Maintain an understanding of the overall influencer landscape and functionality related to each social media platform (i.e. TikTok, Instagram, Facebook & other channels from time to time)

●      Research and stay up to date on top tier influencer brand partnerships and monitor competitive partnerships regularly. Share updates to Leadership as requested.

●      Serve as the point of contact for regional Influencer functions as well as product ordering, product sends, and product seeding ideation.

●      Partner with cross-functional and working teams on execution of influencer activations (i.e: virtual events. Live Host) by managing travel arrangements, budgeting, asset delivery, and market correspondence.

●      Ideation, strategy, execution, and reporting on influencer collaborations.

●      Provide clear briefs, managing deliverable & approvals

Social Media Measurement & Platform Analysis

●      Partner with Manager and Social Media Agency (if any) to collect data and gather insights in order to create weekly and ad-hoc social media reports to measure performance. Analyze insights, highlights trends and make recommendations based on data.

●      Responsible for keeping a pulse on competitor activity and what’s trending on emerging social platforms, communicating and sharing those trends with internal teams, and finding creative opportunities to replicate Resorts World Genting’s brand voice.

●      Provide a report of analysis and insights in the overall fan growth, engagement, what works and trend forwards.

QUALIFICATIONS

POSITION REQUIREMENTS:

●      Degree or equivalent.

●      3 years related experience in social media & managing Influencers

●      TikTok native – you understand social media inside and out as an avid user of all platforms

●      Excellent communication, writing and quantitative skills.

●      Experience working with content management tools and/or social media analytics tools.

●      Ability to work in a fast-paced highly creative environment.

●      Project management skills including scheduling and timelines, budgeting, and communications.

●      Understanding of how to create “brand appropriate (non-corporate) voice” in social media to build authentic, relevant, interactive consumer relationships..

●      Strong problem-solving skills.

●      Positive, “can do” team player, working well with other teams/departments in a cross-functional environment.

●      Influencer/Media PR background a plus.

●      Must have video editing skills.

●      Bilingual candidates preferred.