Assistant Manager, Social Media

About you

We’re looking for a hands-on and strategic Assistant Manager, Social Media to support the planning, execution, and optimisation of CARSOME’s social media presence. This role bridges strategy and execution — ideal for someone who understands Malaysia’s social media landscape, stays on top of trends, and can lead day-to-day operations while supporting team coordination. You will work closely with the Copy & Content Manager to ensure content is timely, engaging, and aligned with business objectives.

Your Day-today

• Strategy Development: Oversee and implement full social media strategies aligned with marketing objectives and overall business goals.
• Hands-on Content Creation & Editing: Actively participate in content creation, including video shooting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
• Content Coordination & Execution: Oversee content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and content creators for platform-specific content.
• Community Engagement: Manage online communities by responding to comments, fostering conversations, and ensuring the brand tone is consistently reflected.
• Campaign Implementation: Lead the execution of digital campaigns from start to finish, aligning them with the marketing calendar and ensuring timely delivery.
• Performance Analysis & Reporting: Track key social media metrics, providing insights and data-driven recommendations for optimizing performance and audience engagement.
• Cross-functional Collaboration: Collaborate with creative, performance, and PR teams to ensure all content and messaging remain consistent and aligned with the broader marketing strategy.
• Trend Monitoring & Platform Optimization: Stay current with social media trends, tools, and platform updates, adapting strategies to maximize reach and engagement. Be quick to spot relevant trends and incorporate them into content.
• Team Leadership: Manage, mentor, and guide your social media team, including senior executives, content creators, and live commerce hosts, to ensure smooth coordination and execution.

Your Know-how

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-4 years of experience in social media marketing, with proven success in managing brand presence across multiple platforms.
• Strong knowledge of social media tools and platforms, with practical experience in creating and editing social media content (video editing, image editing, graphic design).
• Hands-on experience with content creation, including shooting and editing videos and image, for platforms like Instagram, TikTok, and YouTube.
• Proficiency in editing software such as Canva, CapCut, or other tools relevant to social media content production.
• Proven track record of growing and engaging online communities and executing successful campaigns.
• Experience with campaign management and handling paid social media budgets.
• Strong analytical skills to track performance and make data-driven decisions.
• Excellent communication and storytelling skills, with a creative flair for engaging content.
• Up-to-date with social media trends and conversational topics in Malaysia, with the ability to quickly adapt and incorporate them into content strategies.