Assistant Manager- Strategy & Insights

1. Content Strategy and Planning: o Audit the FPC (Fixed Point Chart) for key channels, ensuring all environmental factors are considered and Standard Operating Procedures (SOPs) are followed. o Draft and implement a dynamic content-sharing policy for cluster channels, factoring in content decay, ROI, and revenue maximization.

2. Consumer Focus: o Analyse viewership behaviour to identify significant trends and flag changes to the research team for deeper investigation. o Provide actionable insights to the content team, enabling them to align with evolving audience preferences.

3. Process Improvement: o Identify bottlenecks in content-related workflows and implement strategies to reduce Turnaround Time (TAT).

4. Performance Monitoring and Reporting: o Monitor and evaluate monthly GRP (Gross Rating Points) targets versus actual deviations, identifying key performance gaps. o Improvise strategies at a weekly level based on data releases to meet and exceed weekly GRP targets. o Prepare / present detailed reports or decks to support decision-making.

5. Collaboration and Stakeholder Management: o Act as a liaison between the Marketing, research, and content teams to ensure alignment on objectives and seamless execution of plans. o Engage with senior leadership to provide updates on channel performance, strategy effectiveness, and areas of improvement.

Job Requirement

8+ years of experience in the media and entertainment industry, with a strong focus on viewership data analysis and content strategy.

Proven expertise in analysing and correlating consumer behaviour with content and environmental changes.

Experience in managing multi-channel clusters, with a track record of delivering on GRP targets. Strong understanding of ROI metrics, content decay management, and dynamic content-sharing policies.

Excellent analytical, communication, and problem-solving skills. Preferred Competencies: • Strong leadership and stakeholder management abilities. • Ability to work in a fast-paced, data-driven environment.

Proactive mindset to anticipate market trends and adapt strategies accordingl