Assistant Marketing Executive – Loyalty Program

Position Overview

The Marketing Executive will play a key role in developing and executing marketing strategies to enhance brand visibility, drive customer engagement, and support business growth for DCH Motors & related brands/ business and loyalty program. This position requires a dynamic individual who can manage both online and offline marketing initiatives, with a strong focus on customer loyalty programs and retention strategies, while collaborating with cross-functional teams.

Responsibilities:

Sales Campaign Development & Execution

• Plan, create, and execute integrated marketing campaigns across multiple channels (digital, social media, print, events)
• Develop compelling content for various platforms including website, social media, EDM, and promotional materials
• Coordinate with creative agencies and vendors for campaign materials production

Digital Marketing

• Manage social media platforms and develop engaging content to build community and drive engagement
• Optimize digital advertising campaigns (SEM, display, social media ads) to maximize ROI
• Monitor website performance and work with teams to enhance user experience
• Analyze digital marketing metrics and provide actionable insights

Customer Engagement & CRM

• Support customer loyalty programs and retention initiatives
• Collaborate with CRM team to develop targeted communications based on customer segmentation
• Create personalized customer journeys to enhance the overall brand experience

Event Management

• Plan and execute marketing events, product launches, roadshows, and promotional activities
• Coordinate logistics, vendor management, and on-site execution
• Measure event effectiveness and gather customer feedback

Analytics & Reporting

• Track and analyze marketing campaign performance using relevant KPIs
• Prepare regular reports on marketing activities, insights, and recommendations
• Utilize data-driven insights to optimize future campaigns

Cross-Functional Collaboration

• Work closely with sales, operations, and customer service teams to align marketing efforts with business objectives
• Coordinate with multiple business units to ensure consistent messaging and execution
• Support internal communications and training materials as needed

Requirements:

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 2-4 years of experience in marketing, preferably in automotive, retail, or consumer-facing industries
• Proven track record of successful campaign execution

Skills & Competencies

• Strong understanding of digital marketing channels and tools
• Excellent written and verbal communication skills in English and Chinese (Cantonese & Mandarin)
• Proficiency in marketing analytics tools (Google Analytics, social media insights, etc.)
• Experience with CRM platforms and marketing automation tools is a plus
• Creative thinking with strong attention to detail
• Project management skills with ability to handle multiple priorities
• Strong analytical skills and data-driven mindset

Technical Skills

• Proficient in Microsoft Office Suite (PowerPoint, Excel, Word)
• Familiarity with design tools (Canva, Adobe Creative Suite) is advantageous
• Knowledge of content management systems and email marketing platforms

Personal Attributes

• Self-motivated and proactive with a results-oriented approach
• Strong team player with excellent interpersonal skills
• Adaptable and able to thrive in a fast-paced environment
• Creative problem solver with strategic thinking abilities
• Passion for automotive industry and customer experience

What We Offer

• Competitive salary package
• Opportunities for professional development and career advancement
• Dynamic and collaborative work environment
• Exposure to diverse marketing projects across multiple channels
• Chance to work with leading automotive brands