Assistant Marketing Manager

Job Responsibilities

1. Digital Marketing & Content Management

• Develop and execute social media strategies across local and global channels
• Create weekly EDM templates for product launches, promotions, campaigns, and partnerships
• Produce social media insight reports and strategic plans based on performance analytics
• Generate targeted keywords and audience segments using brand content and product imagery
• Collaborate with design teams to create compelling marketing content and messaging

2. E-commerce & Campaign Support

• Support e-commerce teams with website newsroom, promotional materials, banners, and marketing messaging
• Manage omnichannel marketing campaigns from planning through to execution
• Provide strategic guidance and planning for local and global marketing advertisements
• Optimise e-commerce platforms through design and content revisions
• Enhance product listings by integrating design with customer-focused marketing messages

3. PR, Media Relations & Partnerships

• Write press releases for product launches, company announcements, and partnerships
• Coordinate PR seeding activities (minimum 70 per month) with PR teams
• Build relationships with influencers and KOLs for brand collaborations and events
• Develop product seeding materials from concept through to print-ready designs
• Prepare media kits and product guidelines for partners and influencers
• Identify and develop strategic partnership opportunities to increase brand awareness
• Plan and execute media events, including logistics, materials, and on-site coordination
• Compile post-event reports documenting coverage, attendance, and costs

4. Creative Coordination & Marketing Operations

• Manage distribution of finalised marketing assets across global teams & partners
• Facilitate cross-team coordination and provide creative briefs to design teams
• Maintain centralised asset library for partners, retailers, and team members
• Execute ad hoc marketing tasks as required

Job Requirements

1. Minimum 4+ years of solid working experience in marketing
2. Capable of PR copywriting, developing and managing KOL partnerships, and independently operating social media platforms
3. Bachelor’s degree or above; proficiency in design software is a strong plus
4. Flexible and willing to work overtime as needed to support projects and campaigns
5. Excellent communication and interpersonal skills, able to collaborate effectively with cross functional teams
6. Able to independently lead projects and take full ownership from planning to execution