Assistant Marketing Manager

We're Hiring | Assistant Marketing Manager

Colombo 01, Sri Lanka

At Soul Coffee Company (Pvt) Ltd , we're passionate about creating exceptional coffee experiences and building a brand that customers love. As we continue to expand our presence across retail, HORECA, corporate, and international markets, we are looking for an experienced Assistant Marketing Manager to lead our marketing function and drive strategic business growth.

This is an exciting opportunity for a commercially minded and creative marketing professional who can combine strategic thinking with innovative execution to strengthen our brand, generate customer demand, and deliver measurable business results.

Key Responsibilities

• Develop and implement marketing strategies aligned with the company's vision, business objectives, and growth plans.
• Prepare annual marketing plans, campaign calendars, and marketing budgets while ensuring effective resource allocation.
• Plan, manage, and execute integrated marketing campaigns across digital, social media, email, print, events, PR, and traditional marketing channels.
• Lead product launches, promotional campaigns, seasonal activations, and brand awareness initiatives.
• Ensure consistency of the Soul Coffee brand identity, messaging, and visual standards across all communication channels.
• Conduct market research to analyse customer behaviour, market trends, competitor activities, and emerging business opportunities.
• Develop innovative marketing initiatives that enhance customer acquisition, engagement, and retention.
• Oversee the development of marketing content, including graphics, videos, photography, copywriting, and digital assets.
• Manage and optimize the company's website, social media platforms, and digital marketing performance.
• Collaborate closely with Sales, Business Development, Product Development, Operations, and Senior Management to support commercial objectives.
• Build and maintain strong relationships with advertising agencies, media partners, influencers, suppliers, and external vendors.
• Monitor campaign performance using marketing analytics and KPIs, providing regular reports and recommendations for continuous improvement.
• Manage the marketing budget efficiently while maximizing return on investment (ROI).
• Lead, coach, mentor, and develop the marketing team by fostering a culture of creativity, innovation, collaboration, and accountability.
• Stay updated with the latest marketing trends, technologies, consumer insights, and industry best practices.

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• A Master's Degree or professional marketing qualification (CIM, SLIM, or equivalent) will be an added advantage.
• Minimum 5 years of progressive experience in marketing, including at least 2 years in a managerial or leadership role.
• Proven experience in strategic marketing planning, brand management, and integrated campaign execution.
• Strong understanding of digital marketing, social media management, SEO, SEM, email marketing, content marketing, and performance marketing.
• Experience with marketing analytics, Google Analytics, CRM platforms, and reporting tools.
• Excellent knowledge of branding, consumer behaviour, and market research techniques.
• Strong analytical and commercial mindset with the ability to make data-driven decisions.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Proven leadership ability with experience managing and developing high-performing teams.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Creative thinker with a passion for innovation, problem-solving, and continuous improvement.
• Proficiency in Microsoft Office applications and modern marketing technologies.

Why Join Soul Coffee?

At Soul Coffee, you'll have the opportunity to shape one of Sri Lanka's growing specialty coffee brands, lead impactful marketing initiatives, and work alongside a passionate team that values innovation, collaboration, and excellence. If you're looking for a role where your ideas can influence business growth and brand success, we'd love to hear from you.

Apply Now

Send your updated CV to [email protected] with mentioning the Subject Line, Assistant Marketing Manager.