Assistant Marketing Manager

Assistant Marketing Manager

To support the growth of our B2B and B2C beauty brands, we are looking for an Assistant Marketing Manager to support the Marketing Manager and lead day-to-day marketing across retail, professional channels and e-commerce, with the opportunity to independently manage a set of assigned brands. In this role, you will manage and develop a small team while driving integrated campaigns and channel initiatives that deliver tangible business results.​

What You Will Deliver

• Work closely with the Marketing Manager on daily marketing activities for a portfolio of B2B and B2C beauty brands across retail, professional beauty channels and e-commerce.​
• Take ownership of a set of assigned brands, coordinating end-to-end marketing activities and ensuring alignment with overall brand and channel strategies.​
• Support new business development by driving lead generation through campaigns, promotions, partnerships, livestreamers and influencers, and by testing new online and offline sales channels.​
• Act as deputy to the Marketing Manager and a direct people manager: translate overall brand and channel plans into clear tasks and timelines, provide coaching and day-to-day guidance to the team, motivate team members, and ensure key launches and campaigns are delivered on time and to standard.​
• Support retail and trade marketing activities, including in-store promotions, POSM, roadshows and trade events, and collect feedback from sales teams and key retailers for continuous improvement.​
• Work with the brand and e-commerce teams to coordinate daily operations on brand websites and marketplaces (listings, pricing, promotions, stock information and content), and review basic KPIs to recommend sales-driving adjustments.​
• Plan and support marketing campaigns and loyalty programs for both professional beauty channels (B2B) and consumer-facing brands (B2C), including events and customer engagement activities, and oversee on-site communication materials such as leaflets, premiums and POP displays.​
• Track social media, paid media and KOL activities, and collaborate with the team on KOL, influencer and seeding programs to drive awareness, engagement and conversion, including basic CS follow-up on key platforms.​
• Coordinate content and creative needs across professional, retail, trade and online channels, performing first checks on copy and design before submission to the Marketing Manager, and support regular market research and monthly performance summaries.​
• Conduct regular reviews of key marketing and e-commerce systems (such as Shopify and MMS) for daily operation, and work with vendors on enhancement needs and improvement solutions

Who You Are

• Bachelor’s Degree in Marketing, Business Administration or related discipline.​
• Around 5-6 years of marketing / brand / trade / e-commerce experience, preferably in the skincare or beauty industry.​
• A strategic thinker with strong commercial sense, able to turn data and insights into clear, actionable marketing plans.​
• Creative, curious and open to trying new ideas, with a passion for testing new approaches and learning from results.​
• Hands-on experience in executing campaigns across online and offline channels; exposure to social, KOL and e-commerce will be an advantage.​
• Some people management or coaching experience is preferred, and you are comfortable guiding junior team members day to day.​
• Strong project management and analytical skills, well-organised and detail-minded, able to manage multiple tasks in a fast-paced environment.​
• A proactive team player with good communication and collaboration skills, and good command of written and spoken English and Chinese, with proficiency in MS Office applications.

Benefits

We offer competitive remuneration and a comprehensive benefit package that includes:

• Medical insurance (In patient and out patient)
• Company free products of own choice every month
• Staff purchase discounts
• Guaranteed double pay; discretionary bonus
• 14+ days annual leave per year
• Birthday leave
• Marriage leave
• Full paid sick leave
• Maternity leave
• Paternity leave