Assistant Marketing Manager

Responsibilities:

1. Strategy Development: Develop comprehensive digital marketing strategies aligned with business objectives, target audience, and market trends.
2. Content Creation: Create engaging and informative content including blog posts, articles, videos and social media posts relevant to civil and PEB construction to attract and educate our target audience.
3. Website Management: Manage and optimize the company website for SEO (Search Engine Optimization) to improve user experience and lead generation.
4. Social Media Management: Manage all social media channels (e.g., LinkedIn, Facebook, Twitter, Instagram) to increase brand awareness, foster community engagement, and drive traffic to the website.
5. Email Marketing: Develop and execute email marketing campaigns to nurture leads, Promote company updates, and distribute relevant content to subscribers.
6. PPC Advertising: Plan, Execute, and optimize pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and social media channels to increase website traffic and lead generation.
7. Analytics and Reporting: Monitor, analyse and report on key performance metrics using tools like Google Analytics to assess the effectiveness of digital marketing efforts and identify areas for improvement.
8. Competitor Analysis: Conduct ongoing research and analysis of competitor digital marketing strategies to identify opportunities and stay ahead in the industry.
9. Collaboration: Work closely with the sales and business development teams to align digital marketing efforts with sales objectives and ensure a seamless customer journey from awareness to conversion.

Requirements:

1. Proven Experience in Digital Marketing.
2. In depth knowledge of SEO, SEM, PPC advertising, social media marketing, and email marketing best practices.
3. Strong analytical skills with the ability to interpret data and draw actionable insights.
4. Excellent written and verbal communication skills with a knee attention to detail.
5. Ability to work effectively in a fast- paced, dynamic environment and manage multiple projects simultaneously.
6. Passion for the construction industry and staying updated on industry trends and developments.