Assistant Marketing Manager

Key responsibilities

• Manage and grow our Mainland social media channels, including:

  • Xiaohongshu (RED) – content planning, copywriting, posting, SEO-style tagging, and performance tracking
  • Douyin – short video content coordination and account management
  • WeChat Official Account – article planning, layout, and publishing

• Lead and manage the marketing team:

  • Assign tasks and set priorities for team members
  • Coordinate social media, event and branding work within the team
  • Provide guidance, review output, and help improve overall marketing performance

• Plan and execute small-scale events to engage students and target audiences, working closely with our event helpers and partners

• Develop and implement creative campaigns to enhance brand image and awareness among Mainland audiences

• Conduct market and competitor analysis (especially on Mainland digital trends and youth culture) and prepare regular reports and recommendations

• Plan, layout, and publish articles on WeChat Official Account

• Make business trips to our Mainland China office when required (same-day round trip)

About you

• Bachelor’s degree in Marketing or related discipline
• Minimum 1 year of relevant marketing experience, preferably in digital / social media marketing for the Mainland market
• Strong, hands-on experience in Xiaohongshu (must be a heavy user and understand its content ecosystem, algorithms, trending formats, and KOL/KOC culture)
• Familiar with Mainland Chinese culture, online trends, slang, and youth preferences
• Experience or strong potential in leading / coordinating a small marketing team
• Strong interest in social media, branding, and event marketing
• Good communication skills, proactive, energetic, and willing to interact with students and young audiences
• Able to work independently, manage timelines, and handle multiple tasks

Benefits:

• 12 days AL+ (Maximum 28 days)

• 5 Days work

• Performance bonus

• Medical Insurance

• Transportation Allowance & Education Allowance

• Staff purchase discount

• Birthday Leave and birthday gift

• Paid Leave (Sick Leave, Maternity Leave, Paternity Leave and Marriage Leave)