Assistant Marketing Manager

What You Will Achieve

As an Assistant Marketing Manager, you will work closely with the Marketing Manager and team to execute and support integrated 360° marketing initiatives, drive brand and business growth, and help ensure a consistent and impactful brand presence across all consumer channels. This role will focus on translating strategy into effective implementation and campaign excellence across the Hong Kong and Macau market, with a strong partnership and supporting mandate.

Key Responsibilities

360° Marketing Campaign Support and Execution

• Work with the Marketing Manager to translate campaign strategies into detailed implementation plans and timelines.
• Support the roll-out of full 360° marketing campaigns across consumer touchpoints (VM, in-store, digital, CRM, social, PR, and media) ensuring all assets and communications are on-brand and delivered on time.
• Coordinate with agencies, vendors, and partners to adapt, localize, and produce creative materials and collaterals according to brand guidelines.
• Drive execution of localized campaign initiatives and provide hands-on support in launching and monitoring national campaigns.
• Ensure consistent communication of campaign progress and issues to the Marketing Manager.

Trade, Retail, and Omnichannel Activation

• Support development and execution of POS and retail marketing activations to achieve sales targets and product growth objectives
• Liaise directly with internal teams, retailers, malls, and external business partners to facilitate logistical arrangements for promotional events.
• Propose ideas for retail promotions, joint promotions, and other possible collaborations
• Coordinate in-store and online activation synergy to maximize brand presence across channels.

Product and Forecast Administration

• Prepare and coordinate forecasting for new launches, GWPs, and samples for selected product portfolio
• Review sales, stock, and KPIs for assigned products or campaigns and prepare status updates or action plan proposals for higher-level review.

Reporting, Analysis, and Insight

• Track and report on campaign and retail performance, extracting key insights to be shared with the wider team for further action.
• Gather and analyze market intelligence, competitor activities, and consumer trends to help inform ongoing strategies.
• Prepare regular and ad hoc reports—including post-campaign performance, retail effectiveness, and budget updates

Budget and Administrative Support

• Assist the Marketing Manager with monitoring A&P budget utilization and maintaining proper documentation for purchase orders, invoices, and payments.
• Ensure accurate processing of administrative and financial paperwork associated with campaigns and activations.

Teamwork and Collaboration

• Take an active part in departmental meetings, project briefings, and cross-functional collaborations.
• Guide and support junior team members in daily marketing tasks as needed, ensuring high standards and adherence to directions from management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5-7 years of marketing experience, ideally in beauty, luxury, or FMCG sector.
• Demonstrated experience supporting integrated campaigns and retail activations in a fast-paced environment.
• Strong organizational, coordination, and project management skills.
• Proactive, detail-oriented, with strong communication skills and teamwork mindset.
• Excellent English and Chinese language skills.
• A passion for brand building and consumer engagement.