Assistant Marketing Manager

1. Marketing & Brand Management

• Develop and execute integrated marketing initiatives to enhance The RiverCity's brand positioning, visibility, footfall and commercial performance.
• Support the development and implementation of annual and campaign-based marketing plans.
• Manage day-to-day marketing activities across branding, advertising, social media, digital marketing, content and communications.
• Ensure consistency of brand identity and messaging across marketing materials, campaigns and customer touchpoints.
• Work closely with tenants, management and external agencies to deliver marketing initiatives effectively.

2. Events & Activations

• Take a lead role in the planning, development and execution of events, activations and customer engagement programmes.
• Develop events that are commercially relevant, cost-effective and aligned with the property's positioning and target audiences.
• Manage event concepts from ideation through to execution, including budgets, vendors, logistics, production, promotion and post-event evaluation.
• Identify opportunities to maximise existing events and activations through cross-promotion, sponsorships, tenant participation and partnerships.
• Continuously identify new and creative ways to generate engagement and footfall without relying heavily on large marketing budgets.

3. Partnerships & Business Development

• Identify and develop strategic partnerships with brands, businesses, organisations, communities, media and other relevant stakeholders.
• Explore opportunities for cross-promotions, sponsorships, contra-deals, collaborations and mutually beneficial partnerships.
• Build and maintain strong relationships with tenants and external partners.
• Leverage partnerships to extend the property's reach and create greater marketing impact with minimal expenditure.
• Develop partnership proposals and negotiate practical arrangements that deliver value to The RiverCity.

4. Social Media & Digital

• Oversee and coordinate the property's social media presence and digital marketing activities.
• Develop or coordinate relevant content, campaigns and social media activations.
• Monitor engagement and campaign performance and identify opportunities for improvement.
• Stay aware of relevant digital, social and consumer trends and translate them into practical marketing opportunities.

5. Commercial & Tenant Marketing

• Work closely with tenants to understand their needs and identify opportunities for joint marketing initiatives and campaigns.
• Develop initiatives that support both tenant engagement and overall property performance.
• Consider the commercial return, audience relevance and potential impact of marketing initiatives before committing resources.
• Identify opportunities to generate value through existing assets, tenant networks, partnerships and community relationships.

6. Marketing Operations & Execution

• Manage marketing budgets and ensure expenditure is controlled and commercially justified.
• Coordinate external agencies, designers, production houses, event suppliers and other vendors where required.
• Prepare proposals, presentations, campaign plans, budgets, post-campaign and any other required reports.
• Monitor timelines and ensure projects are delivered effectively and on schedule.
• Take ownership of issues and resolve operational challenges quickly and pragmatically.

Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Business, Events Management or a related discipline.
• Relevant exposure to marketing functions such as branding, advertising, digital marketing, social media, communications or content.
• Strong / advanced hands-on experience in events, activations, partnerships, collaborations or tenant engagement will be highly valued.
• Experience within property, retail, mall, hospitality, F&B, lifestyle, events or consumer-facing businesses would be an advantage.
• Good written and verbal communication skills.
• Strong project coordination and organisational abilities.
• Comfortable working with vendors, tenants and external stakeholders.
• Proficient in Microsoft Office / Google Workspace and familiar with commonly used digital and social media platforms.