Assistant Marketing Manager

About the role

A hospitality marketing role requiring hands-on experience in hotel marketing, digital marketing, or commercial communications within the hospitality industry. The position involves managing or executing marketing for multi-outlet properties including Rooms, F&B, Meeting/Banquet facilities across a split schedule (3-day and 2-day rotations).

Key responsibilities

• Produce modern, high-engagement visual assets for short-form content platforms (TikTok, Instagram Reels) using CapCut editing and mobile photography/videography
• Set up, monitor, and optimize Meta Ads Manager (Facebook/Instagram) and Google Ads campaigns with direct focus on revenue conversion
• Manage LINE Official Account (LINE OA) including rich menu setup, automated flow architecture, and broadcast messaging for direct sales
• Execute marketing campaigns from planning through execution and reporting
• Conduct active B2B outreach in the Sukhumvit area to local corporate accounts, travel agency partners, and lifestyle/expat hubs
• Manage OTA extranets (Agoda, Booking.com, Trip.com) including image positioning, rate parity, and promotional participation
• Take full ownership of deliverables across assigned split schedule without requiring daily supervision

About you

• Minimum 4 years of hands-on experience in hotel marketing, digital marketing, or commercial communications within the hospitality industry/ Hotel
• Prior experience managing or executing marketing for multi-outlet properties (Rooms, F&B, Meeting/Banquet facilities)
• Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management or a related field
• Deeply connected to current short-form visual content trends (TikTok, Instagram Reels, CapCut editing)
• Hands-on experience setting up, monitoring, and optimizing Meta Ads Manager and Google Ads campaigns
• Proficient in LINE Official Account (LINE OA) rich menu setup, automated flow architecture, and broadcast messaging
• Expert proficiency in mobile photography/videography, CapCut, Canva, and basic Adobe Creative Suite
• Professional working proficiency in English and fluent Thai
• Strong copywriting and communication skills in both Thai and English
• Experience with Google Analytics/GA4 or digital advertising platforms is an advantage