Assistant Marketing Manager

About the role

We are looking for an Assistant Marketing Manager to drive brand awareness, customer engagement, and lead generation across digital and offline channels.

This is a hands-on individual contributor role with exposure across branding, campaigns, social media, content, partnerships and CRM. You will independently manage marketing initiatives from planning through execution, working closely with internal teams and external partners.

What you'll be doing

Branding, Marketing & Campaigns

• Plan and execute integrated marketing campaigns, promotions, and customer outreach initiatives.
• Develop campaign concepts and ensure consistent brand messaging across customer touchpoints.
• Manage campaign timelines, stakeholders and external partners.
• Track campaign performance and recommend improvements.

Social Media & Content

• Manage social media platforms including Instagram, TikTok, and Facebook.
• Plan and create engaging content, including posts, short-form videos, digital creatives, and promotional materials.
• Maintain the content calendar and ensure consistent brand messaging across channels.
• Monitor trends and identify opportunities to grow reach and engagement.

Community, Public Relations & Partnerships

• Drive customer and community engagement across social media, WhatsApp, and other communication channels.
• Build and maintain relationships with partners, influencers, vendors, corporate clients, and relevant stakeholders.
• Coordinate publicity, collaborations, partnerships, and promotional activities.

CRM & Customer Engagement

• Plan and execute email and SMS marketing campaigns.
• Maintain customer databases and support loyalty, retention, and engagement initiatives.
• Use customer and campaign insights to improve engagement and conversion.

What we’re looking for

• At least 5 years of relevant marketing experience across branding, digital/social media and integrated campaigns.
• Proven ability to independently manage marketing initiatives from concept through execution.
• Hands-on experience creating social media content and marketing materials using Canva, Adobe Creative Suite or similar tools.
• Good understanding of digital trends, social media and campaign analytics.
• Creative, proactive and resourceful, with the ability to manage multiple priorities independently.
• Comfortable working in a lean environment where you will both plan and execute.
• Experience in CRM, customer engagement, partnerships or community-building would be an advantage.