Assistant Marketing Manager

About the role

Pilloo is a Malaysian baby-care brand focused on everyday comfort for babies. We're looking for a hands-on marketer who can bring fresh ideas, build brand partnerships and take ownership of campaigns from planning to execution.

Key responsibilities

• Plan and execute marketing campaigns, including promotional mechanics, channels, activities, budgets and targets aligned with the company's direction

• Coordinate with internal teams, agencies, vendors and external partners to ensure smooth campaign execution, on time and within budget

• Identify and approach suitable brands and organisations to develop collaborations such as joint promotions, giveaways, sampling and events, and manage them through to completion

• Develop compelling campaign messages, promotional copy and clear briefs for the creative team

• Work with the creative team to align social media content and publishing schedules with marketing priorities

• Source suitable creators, coordinate outreach and briefs, and follow up on deliverables and results

• Plan, set up and manage Facebook and Instagram advertising campaigns, including audience targeting, budgets, creative testing and performance optimisation.

• Performance Report: Track campaign performance, summarise findings and recommend improvements

About you

• Minimum 3 years of marketing experience in the mother and baby industry
• Background in marketing communications with experience developing campaign messaging, promotional copy and creative briefs
• Experience coordinating brand partnerships, collaborations and marketing campaigns
• Strong communication, writing and relationship-building skills
• Strong organisation and follow-through when managing multiple projects
• Ability to review marketing results and recommend next steps
• Proactive approach, with confidence to bring ideas, solve problems and take responsibility