Assistant Marketing Manager

Join Ruyi Holdings – Build People, Build Legacy

Join Ruyi Holdings, the proud brand owner of ZÉLL-V, a leading innovator in Therapeutic Cellular Therapies, beauty, and nutritional therapy, with more than 25 years of excellence in the market. Headquartered in Kuala Lumpur, our company is renowned for its premium-quality anti-aging cellular extracts, weight management solutions, nutritional supplements, and beauty products under the ZÉLL-V brand.

As an award-winning organization, Ruyi Holdings has received more than 20 prestigious accolades, including:

• Singapore SME 500 Awards 2025
• Global Health & Wellness Award 2024
• The Brand Laureate Entrepreneur Awards 2023
• Global Health & Travel – Best Wellness and Holistic Provider of the Year in Asia Pacific 2018
• Malaysia Health & Wellness Brand Awards 2017
• Asia Pacific Brands Award 2013

With a commitment to revolutionizing health and wellness, Ruyi Holdings continues to make a positive impact on lives globally.

Why Join Us?

1. Competitive Compensation & Rewards : Enjoy an attractive salary package complemented by yearly performance bonuses, recognizing your hard work and dedication.
2. Exclusive Rewards & Recognition : Be acknowledged for your contributions with long service awards and excellence awards that celebrate your achievements and commitment.
3. Comprehensive Training : Enhance your professional skills through specialized training programs designed to support your career growth and job performance.
4. Stability & Growth : Become part of a well-established organization with over 25 years of industry experience, offering job security, fast-track career progression, and continuous personal development opportunities.
5. Exclusive Staff Discounts : Benefit from attractive discounts on our premium products and services, adding extra value to your employment.
6. Engaging Yearly Activities : Participate in exciting team-building events, annual gatherings, and various activities that foster camaraderie, collaboration, and a strong team spirit.
7. Singapore Career Opportunities: Explore potential opportunities to work in Singapore and gain valuable exposure in an international market as your career grows with us.

Key Responsibilities

1.Digital Marketing Campaign Planning & Execution

• Plan and execute integrated marketing campaigns across digital and offline channels.
• Develop monthly and quarterly marketing plans aligned with company objectives, product launches and sales targets.
• Coordinate campaign timelines, budgets, creatives and deliverables.
• Monitor campaign performance and recommend improvements to maximise results.

2. AI & Marketing Technology

• Keep up to date with the latest AI, digital marketing and social media trends.
• Understand how to effectively use AI tools to improve marketing productivity, content development, research, campaign planning and creative ideation.
• Explore new AI tools, platforms and technologies that can enhance marketing effectiveness and efficiency.
• Encourage practical adoption of AI within daily marketing workflows.

3. Digital Advertising & Performance Optimisation

• Manage and monitor paid advertising campaigns across platforms such as Meta, Google, TikTok and other relevant digital channels.
• Analyse campaign performance including leads, conversions, engagement, ROAS and other key marketing metrics.
• Work closely with internal teams or agencies to optimise targeting, creatives, budgets and campaign performance.
• Prepare regular performance reports with clear insights and recommendations.

4. Content Planning, Management & Brand Direction

• Develop content strategies and content calendars across social media and digital platforms.
• Guide content direction for social media posts, videos, advertisements, campaigns and promotional materials.
• Ensure all marketing communications are consistent with the company's brand positioning and identity.
• Work closely with content creators, designers, videographers and external agencies.
• Ensure health and wellness-related content is presented professionally, responsibly and in line with approved brand and product information.

5. Social Media & Digital Presence

• Oversee the company's social media presence and ensure platforms remain active, relevant and engaging.
• Identify trending topics, formats and content opportunities suitable for the wellness and health industry.
• Develop strategies to improve brand awareness, engagement, lead generation and customer conversion.
• Monitor competitors, market trends and customer behaviour to identify new opportunities.

6. Events, Webinars & Livestream Management

• Plan, coordinate and execute physical events, webinars, livestreams, product launches, workshops and promotional activities.
• Manage event planning from concept development through execution and post-event evaluation.
• Coordinate speakers, doctors, healthcare professionals, KOLs, partners, vendors and internal teams where required.
• Develop marketing strategies to drive registrations, attendance, engagement and conversion.
• Experience in managing webinars and livestream selling/marketing activities will be an advantage.

7. Marketing & Sales Collaboration

• Work closely with Sales, Medical/Wellness, Operations and Management teams to ensure marketing initiatives support business objectives.
• Develop campaigns and promotional activities that support lead generation, customer acquisition and sales conversion.
• Track marketing-generated leads and campaign effectiveness.
• Support new product/service launches and business development initiatives.

8. Market Research & Innovation

• Monitor developments in the wellness, healthcare, anti-ageing, preventive health and lifestyle sectors.
• Conduct competitor and market research to identify emerging trends and opportunities.
• Proactively propose new campaign ideas, marketing concepts, partnerships and customer engagement strategies.
• Continuously explore innovative approaches to strengthen the company's market positioning.

Who We Are Looking For

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or a related field.
• Minimum 6 years of relevant marketing experience, preferably with experience in digital marketing and integrated campaigns.
• Experience in the healthcare, wellness, beauty, medical, pharmaceutical or lifestyle industry will be an added advantage.
• Strong knowledge of digital advertising, social media, content marketing and performance marketing.
• Good understanding of current AI tools and AI-driven marketing trends.
• Proven experience in organising events, webinars, livestreams or digital campaigns.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Good analytical skills and ability to interpret marketing data and campaign performance.
• Proficient in English and Mandarin, both written and spoken, to support communication and content requirements.
• Creative, innovative and commercially driven with a strong sense of market trends.
• Aggressive, proactive and results-oriented, with the ability to take ownership and drive projects independently.
• Strong communication, coordination and problem-solving skills.
• Comfortable working in a fast-paced and performance-driven environment.

Be Part of a Growing Legacy

Discover a career where your growth, contributions, and well-being are truly valued.

Apply now and take the next step in your career journey with Ruyi Holdings.