Assistant Marketing Manager

Own how the Kokuyo brand shows up to the outside world. You will run brand, social media, content, campaigns (including the estore) and PR, and make sure every touchpoint tells one clear and consistent story.

• Protect and apply Kokuyo global brand guidelines across all India communication.
• Build the yearly brand and communications calendar with the Head of Marketing.
• Review all outgoing creative for brand consistency before release.
• Own the social media plan across LinkedIn, Instagram and YouTube, from calendar to publishing to reporting.
• Brief and manage the social media agency and the in-house Creative Designer.
• Create content on workplace trends, projects, products and people, including case studies, blogs and videos.
• Grow organic reach and engagement, with clear monthly targets.
• Plan and run brand and product campaigns, both digital and offline.
• Run estore campaigns, covering offers, creatives and paid media.
• Track campaign results and share learnings after every campaign.
• Manage the PR agency, media relations, press releases and award entries.
• Build speaking, panel and media opportunities for the MD and leadership team.
• Track coverage and share of voice against competitors.
• Own brand communication for exhibitions, architect engagement events, including the story, collateral and pre and post event campaigns.

Must have

• Graduate; MBA or PG in marketing, communications or mass media preferred.
• 5 to 8 years in brand or marketing communications, ideally in B2B, furniture, interiors, real estate or design-led brands.
• Hands-on experience running social media and working with creative and PR agencies.
• Strong writing in English, with an eye for design and visual quality.
• Comfortable with performance data from Meta, LinkedIn and Google.

Good to have

• Experience with ecommerce or D2C campaigns.
• Exposure to working with a Japanese or global parent company.
• Basic working knowledge of Canva, Adobe tools or AI content tools.