Assistant Marketing Manager

SCX, a subsidiary of SC Asset Corporation (SC), is committed to creating value through diverse business ventures and experiences. Join us to elevate our corporate presence, build meaningful partnerships, and shape impactful stories that strengthen our brand and reputation.
Key Responsibilities:

Brand Activation & External Presence

· Develop and execute brand activations aligned with SCX’s brand strategy, business priorities, and target audiences.

· Identify and recommend relevant external platforms, including industry events, exhibitions, conferences, business forums, and speaking opportunities, to strengthen SCX’s presence.

· Design activities that engage prospective tenants, business partners, investors, media, and other relevant stakeholders.

Event Planning & Execution

· Manage events from concept to completion, including corporate events, project launches, open houses, site visits, partnership ceremonies, and stakeholder engagement activities.

· Develop event concepts, audience plans, programmes, executive briefs, and brand experiences that communicate SCX’s positioning and business strengths.

· Coordinate with business units, partners, creative teams, agencies, venues, and suppliers to ensure effective delivery and a consistent brand experience.

· Manage event budgets, timelines, procurement, logistics, and on-site execution.

PR & Content Development

· Identify newsworthy angles before, during, and after each activation, connecting activities to business progress, partnership confidence, customer value, and growth opportunities.

· Develop PR briefs, key messages, story outlines, and interview questions in collaboration with the communications team and PR agencies.

· Coordinate the collection of verified business facts, executive quotes, stakeholder testimonials, photographs, and video footage for media and owned-channel use.

· Extend the impact of events through press coverage, interviews, case studies, social content, and other communications opportunities.

Performance & Collaboration

· Track and report activation outcomes, including target-audience participation, quality of stakeholder connections, business enquiries, media coverage, and use of event content.

· Gather stakeholder feedback and recommend improvements to future activities.

· Work closely with business units to align activations with commercial opportunities and coordinate follow-up on relevant contacts and enquiries.

Qualifications

· Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.

· 3–5 years of relevant experience in brand activation, event marketing, corporate communications, or integrated marketing.

· Proven experience managing physical events from planning through on-site execution.

· Ability to translate business information and event outcomes into clear messages and compelling PR angles.

· Experience working with event agencies, PR agencies, production teams, and external partners.

· Strong project management, budget management, and organisational skills, with the ability to manage multiple projects.

· Excellent communication and interpersonal skills, with confidence in coordinating executives and external stakeholders.

· Experience in B2B, real estate, logistics, hospitality, infrastructure, or related industries is an advantage.

· Proficiency in MS Office and relevant marketing and project management tools.

· Fluency in Thai and English, both written and spoken.

· Willingness to travel and work on-site or outside regular working hours when required for events.