Assistant Marketing Manager

need edtech marketing experience

ROLES & RESPONSIBILITIES

1. B2B Marketing

* Develop and maintain relationships with colleges, institutions, and corporate partners.

* Identify new B2B opportunities and generate business leads.

* Coordinate meetings, proposals, and follow-ups with potential partners.

2. College Visits

* Visit colleges to promote EdTech courses and programs.

* Build strong relationships with college management, faculty, and placement teams.

* Conduct student presentations, seminars, and career awareness sessions.

3. College Campaigns

* Plan and execute college-level marketing campaigns and promotional activities

. * Coordinate workshops, seminars, orientations, and campus events.

* Generate student enquiries and leads through campus campaigns.

4. Offline Lead Generation

* Generate leads through field visits, events, seminars, and promotional activities.

* Conduct direct marketing and student engagement activities.

* Follow up with leads and support the conversion of enquiries into admissions.

5. Marketing Coordination & Reporting

* Coordinate with sales, academic, and operations teams.

* Monitor lead generation and campaign performance.

* Maintain daily activity reports and lead records.

* Support the implementation of marketing strategies to achieve business targets.

SKILLS REQUIRED

* Strong communication and interpersonal skills

* B2B marketing and relationship management

* Lead generation and conversion skills

* College and field marketing skills

* Campaign planning and execution

* Negotiation and presentation skills

* Team coordination and leadership

* Basic knowledge of digital marketing

* Analytical and problem-solving skills

* Good time management and target-oriented approach

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person