Assistant Marketing Manager

Assistant Manager – MarketingGuardian Angel Institute of Caregiving (GAIC)

Location: Kerala | Employment Type: Full-time
Salary: ₹33,000 – ₹36,000 per month + Performance Incentive
Reports to: Director / Management

About Guardian Angel Institute of Caregiving

Guardian Angel Institute of Caregiving (GAIC) provides job-focused caregiving and healthcare training, developing skilled and confident professionals for career opportunities in India and internationally.

Job Summary

We are looking for a dynamic and target-oriented Assistant Manager – Marketing to lead student admissions, lead generation, digital marketing, referral network development, college tie-ups and institutional partnerships.The role is highly focused on admissions, revenue generation and business growth. The candidate will be responsible for developing marketing channels and partnerships that generate a consistent pipeline of students for GAIC's caregiving, healthcare, diploma and certificate programmes.

Key Responsibilities

• Develop and manage referral networks with schools, colleges, hospitals, coaching centres, healthcare organisations, alumni and community groups.
• Establish and maintain college and institutional tie-ups for student admissions, referrals and training programmes.
• Generate qualified leads through digital, field and offline marketing activities.
• Manage the complete admission funnel: Lead Generation → Enquiry → Counselling → Application → Admission → Batch Joining.
• Plan and manage campaigns across Meta Ads, Google Ads, YouTube, WhatsApp, SEO and social media.
• Promote GAIC programmes, including the NCFE CACHE Level 3 Diploma in Adult Care and other caregiving and healthcare courses.
• Conduct college visits, career guidance programmes, seminars, workshops, education/job fairs and community outreach across Kerala.
• Develop monthly and quarterly marketing plans based on admission and revenue targets.
• Identify new markets, locations, referral channels and partnership opportunities.
• Coordinate with marketing agencies, designers, vendors and internal teams.
• Monitor lead quality, conversion rates, cost per admission, admissions, revenue and marketing ROI.
• Prepare regular marketing and admission MIS reports for management.
• Strengthen GAIC's brand presence across digital and offline platforms.
• Represent international career pathways accurately and ethically, without guaranteeing overseas employment or visas.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Management, Communications or a related field.
• 3–5 years of relevant experience in marketing, education, healthcare, skill development, vocational training, EdTech or business development.
• Experience in student acquisition, admissions, lead generation and conversion.
• Proven ability to build referral networks and institutional partnerships.
• Experience in digital marketing, Meta Ads, Google Ads, social media and WhatsApp marketing.
• Existing network with schools, colleges, healthcare or training institutions in Kerala will be an advantage.
• Strong communication and presentation skills in English and Malayalam.
• Willingness to travel across Kerala.

Key SkillsStudent Acquisition | Admissions | Digital Marketing | Lead Generation | Business Development | Referral Network | College Tie-ups | Institutional Partnerships | Meta Ads | Google Ads | Social Media Marketing | Revenue Growth | Marketing ROI | Team CoordinationKey Performance Areas

• Course-wise and batch-wise admission targets
• Revenue generation from admissions
• Lead generation and enquiry-to-admission conversion
• Number and productivity of referral partners and institutional tie-ups
• Cost per admission and marketing ROI
• Overall marketing and business growth

CompensationFixed Salary: ₹33,000 – ₹36,000 per month
Additional Incentive: Performance-linked incentive based on revenue achieved from admissions, as per GAIC's approved incentive policy.

Pay: ₹33,000.00 - ₹36,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person