Assistant Marketing Manager (CRM Analytics)

The heart of Hyakunousha (百農社), Group Company of Hana-musubi (華御結) and OMUSUBI is to connect people and in turn shape better neighbourhoods and communities all over the world by cultivating a genuinely caring and people-oriented culture through “omusubi”– the traditional Japanese rice ball that encapsulates the meaning of motherly love and the warmth of family.

To pursue our growth such that our rich culinary culture and values can be reached, shared and embraced globally, we are looking for collaborative teammates to join our expanding Marketing team. As an Assistant Marketing Manager (CRM Analytics), you will be passionate about understanding customer behaviour, uncovering actionable business insights, and driving customer-centric growth strategies through data and analytics. Combining strong commercial acumen with CRM and customer analytics capabilities, you will support the development of customer engagement, retention, and loyalty initiatives that strengthen customer relationships and business performance.

Working closely with Marketing, Operations, IT, and Data teams, you will transform customer and commercial data into meaningful insights, identify growth opportunities, evaluate campaign effectiveness, and support the continuous enhancement of our CRM and customer lifecycle strategies, supporting the company's next phase of growth.

How You Will Contribute

Commercial Analysis & Performance Optimization

• Utilize analytical tools to evaluate business productivity and identify growth drivers across channels.

• Analyze complex market, customer, and operational data to deliver actionable insights, track KPI performance, and identify commercial risks and opportunities.

• Develop reports, dashboards, and performance analyses to support business decision-making.

• Monitor customer, sales, promotional, and engagement performance to identify areas for growth and optimization.

• Translate analytical findings into practical recommendations that enhance business performance and customer value.

CRM Strategy & Customer Insights

• Translate complex CRM data, customer segments, and customer lifetime value (LTV) metrics into clear, actionable commercial initiatives.

• Design, oversee, and optimize end-to-end customer retention, cross-sell, and up-sell campaigns across digital and direct channels.

• Analyze customer behaviour, purchasing patterns, customer journeys, and engagement trends to uncover growth opportunities.

• Build and refine customer segmentation strategies and customer profiles to improve targeting effectiveness.

• Support the development and enhancement of CRM, loyalty, membership, and customer lifecycle programmes.

• Identify opportunities to improve customer acquisition, retention, repeat purchase, and reactivation performance.

Campaign Performance & CRM Analytics

• Manage campaign performance reporting, tracking conversion rates, customer acquisition costs (CAC), customer engagement metrics, retention rates, and campaign ROI.

• Evaluate the effectiveness of marketing, CRM, and loyalty initiatives and recommend continuous improvements.

• Conduct post-campaign analysis and provide insights to improve future customer engagement activities.

• Work closely with marketing and business stakeholders to translate customer insights into impactful business actions.

Cross-Functional Collaboration

• Partner closely with Marketing, Operations, IT, and Data teams to support CRM and customer engagement initiatives.

• Work with stakeholders to understand business challenges and provide data-driven recommendations.

• Present customer and commercial insights in a clear and compelling manner to management and non-technical stakeholders.

• Support cross-functional projects that enhance customer experience, customer loyalty, and business performance.

You Will Be a Fit for the Role If You Have

Education & Experience

• Bachelor's degree in Marketing, Business Analytics, Statistics, Data Science, Economics, Business Administration, or a related discipline.

• 5-8 years of progressive experience in commercial management, business analytics, CRM management, customer insights, customer analytics, loyalty programmes, or customer lifecycle management.

• Experience within scalable Retail, E-Commerce, Telecommunications, Loyalty, Consumer Retail, or Customer-Focused businesses is highly preferred.

• Proven experience in customer data analysis, campaign performance evaluation, customer segmentation, customer profiling, and CRM initiatives.

• Experience working with customer databases, CRM platforms, or loyalty systems.

Skills & Competencies

Analytical Capability

• Advanced analytical capability with the ability to interpret complex customer and business data.

• Proficiency in CRM platforms, customer databases, and analytics tools.

• Experience with Excel, SQL, Power BI, Tableau, Google Analytics or similar tools will be advantageous.

CRM Expertise

• Strong background in customer data analysis, campaign management, customer segmentation, customer lifecycle management, and customer retention strategies.

• Solid understanding of customer journeys, loyalty programmes, membership programmes, and customer engagement frameworks.

• Ability to identify business opportunities through customer insights and behavioural analysis.

Communication & Stakeholder Management

• Ability to distill complex data insights into clear, narrative-driven recommendations for non-technical leadership and key cross-functional stakeholders.

• Strong presentation, communication, and stakeholder management skills.

• Proactive, commercially minded, and customer-centric in approach.

At Hyakunousha, we pride ourselves as “one team”. We strive to maintain a working environment that is people-oriented, fuelled by care, respect, and transparency. We encourage our staff to think outside the box and we believe in supporting one another to do their best work and thrive, and building a diverse, non-hierarchical, equitable workplace.

WE PUT VALUES AND PASSION OVER TECHNICAL ABILITY. If you share our values and are genuinely passionate about sharing your skills and knowledge with our growing team, we want to hear from you and Hyakunousha might just be the place for you.

Interested parties, please click APPLY NOW to submit your full resume with current and expected salary to us.

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