(Assistant) Marketing Manager - CRM

Responsibilities

• Drive Membership Acquisition, Retention and Engagement to achieve business goals;
• Manage system and UX/UI enhancement for App;
• Work close with System vendors for the system development & enhancement;
• Analyze and develop new membership scheme and coordinate with cross department for the system launch;
• Collaborate with internal & external parties on the member communication plans and member performance growth activities;
• Perform and develop segment strategy and profile analysis to enhance customer journey;
• CRM initiatives results analysis, including customer value growth, retention and loyalty
• Create and coordinate marketing activities to acquire new VIP base and retain existing VIPs;
• Initiate monthly offer to VIPs and monitor and evaluate campaign results;
• Prepare reports for sales analysis, incentive programs, CRM analysis and to retrieve data for business plans and ad hoc reporting;
• Develop marketing communication collaterals such as in-store POSM, eDM and social media contents;
• Analyze business trends and consumer insights to deliver effective CRM programs to achieve business objectives and revenue targets;
• Coordinate with internal and external parties to ensure excellent execution of marketing initiatives.

Requirements

• Degree in Marketing/ Business Administration or relevant disciplines;
• A minimum of 4 years solid experience with CRM processes and tools, preferably in retail industry;
• Strong analytical skill, attentive to details and strong numerical sense;
• Experience with new membership scheme and system development is definitely an advantage;
• Highly motivated individual with strong written and verbal communication skills;
• Ability to work independently as well as a good team player;
• Fluency in Cantonese, English and good in Mandarin;
• Advanced in MS office including Excel and PowerPoint.

We offer

• 5 - day work week
• Birthday Leave
• Medical Benefits
• Discretionary Annual Merit Bonus
• Staff Purchase Discounts
• Staff Recreation Activity
• Shuttle Bus Service
• Education Sponsorship

Interested parties please send a full resume with CURRENT and EXPECTED salary by clicking APPLY NOW:

Please visit our corporate website at http://corp.sasa.com/en/home to know more about us.

(Sa Sa is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment. Personal data collected will be kept confidential and used for recruitment purpose only)