Assistant Merchandiser Manager Export -B2C

Key Responsibilities

1. Export Merchandising

* Handle export customers and manage orders from enquiry to shipment.

* Understand customer requirements, specifications, pricing and delivery schedules.

* Prepare quotations, costing, order sheets and other merchandising documents.

* Coordinate with customers for approvals, samples, fabrics, trims and production requirements.

* Follow up with Production, PPC, Purchase, Quality and Stores to ensure timely order execution.

* Monitor order status and proactively identify and resolve delays.

* Ensure shipments are completed as per customer requirements and committed timelines.

* Maintain strong relationships with existing customers and support development of new customers.

2. B2C Business Management

* Take ownership of day-to-day merchandising and operational activities for the companys B2C business.

* Coordinate with design, production, inventory, marketing and e-commerce teams.

* Monitor product availability, stock levels, sales and customer requirements.

* Support new product development, sampling and product launches.

* Analyse sales and inventory data and recommend replenishment / production requirements.

* Coordinate with the team to ensure timely availability of products on online channels.

* Support development of new products based on customer feedback, market trends and sales data.

3. Product & Sampling

* Coordinate development of new products with the design and sampling teams.

* Prepare and maintain product specifications, BOMs and costing.

* Follow up on samples and ensure timely approvals.

* Ensure products are developed within target cost and required quality standards.

4. Order & Production Follow-up

* Prepare and monitor detailed order execution plans.

* Track fabric, trims and production readiness.

* Coordinate with PPC and production teams to ensure adherence to delivery schedules.

* Monitor WIP and finished goods against order requirements.

* Escalate potential delays and take corrective action.

5. Commercial & Costing

* Prepare product costing and support price negotiations.

* Understand fabric, trims, manufacturing and logistics costs.

* Ensure orders are commercially viable and meet target margins.

* Coordinate with Finance for invoicing and payment follow-up where required.

6. MIS & Reporting

* Prepare regular order status and business reports.

* Track order booking, production, dispatch, sales and inventory.

* Analyse B2C sales data and identify fast-moving / slow-moving products.

* Provide management with actionable insights on business performance.

Key Skills Required

* Strong apparel merchandising knowledge.

* Good understanding of export order execution and documentation.

* Strong knowledge of garments, fabrics, trims, sampling and production.

* Good costing and commercial understanding.

* Strong follow-up and coordination skills.

* Ability to work independently and take ownership.

* Good analytical and problem-solving skills.

* Strong communication and negotiation skills.

* Good working knowledge of MS Excel / Google Sheets.

* Ability to manage multiple customers and priorities simultaneously.

* Interest in e-commerce and B2C business development.

Preferred Experience

* Experience in export garment merchandising is preferred.

* Experience with international customers / brands will be an advantage.

* Exposure to D2C / B2C / e-commerce business will be an added advantage.

* Candidates who have handled both merchandising and business development will be preferred.

Key Performance Indicators (KPIs)

* Export order execution and on-time delivery.

* Customer satisfaction and repeat orders.

* Accuracy of costing and order planning.

* Sampling and development turnaround time.

* Reduction in order execution delays.

* B2C sales growth and product availability.

* Inventory turnover and reduction of slow-moving stock.

* Gross margin / contribution from B2C business.

Candidate Profile

The ideal candidate should be a hands-on merchandiser with strong ownership, capable of independently managing customers and coordinating across departments.

We are looking for someone who is not limited to routine follow-up but can understand the business, identify problems, take decisions and drive execution.

Position: Assistant Manager – Export & B2C Merchandising

Experience: 5–8 years

Industry: Apparel / Garments / Fashion / TextileRole & responsibilities

Preferred candidate profile