Assistant PR Manager

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Summary

Responsible for planning and implementing Bacha Coffee’s global public relations strategies and activities while ensuring consistency in brand messaging across relevant markets. This role is responsible for the development and implementation of support materials and management of PR agencies internationally, as well as coordinating strategically with the other departments and stakeholders within the company and the brand.

Primary Relationships

The position reports directly to the Public Relations Manager.

Within the organisation, this position has primary working relationships with the other members of the Corporate Communication Department, other HQ Departments and overseas partners.

Outside the organization, the position coordinates primarily with PR agencies, business partners and the media.

Responsibilities

Create and execute global Public Relations strategy that align with the brand developments, priorities and announcements

Familiarising with the brand DNA, heritage and offerings, while embodying the brand ethos. Support other departments, partners and stakeholders in ensuring that all external-facing communication is on-brand and Bacha Coffee’s desired image and positioning is consistently and accurately articulated

Support Public Relations Manager to guide overseas partners (both subsidiaries and franchises) for the management of their local media relations and vet their suggested press releases, PR campaigns, etc. across all markets globally

Write and proofread communication materials i.e., press releases, responses for media queries and interviews, boilerplates, management biographies, fact sheets, media kits, etc.

Elevating brand presence and positioning the brand accurately in local and global media sphere through media related activities such as media liaison, gifting, events and hostings, overseas media trips, etc.

Coordinating internally with other departments on all Public Relations matters including the creation of Public Relations materials and assets

Working with Bacha Coffee subsidiaries, franchises and distributors to ensure implementation of brand and editorial guidelines and directives

Effectively manage issues and crises in collaboration with Public Relations teams and Public Relations agencies in Singapore and overseas

Ensuring that proper archives of global media clippings are maintained and regularly updating Public Relations reporting standards

Regularly monitoring trends and informing management of developments in luxury, retail and F&B industries

Maintaining Bacha Coffee media databases and periodically revising and refreshing media outreach to constantly remain current

Qualifications

Required:
Minimum of 5 years’ experience in communications or public relations with demonstrated success, preferably in the luxury retail sector

Bachelor’s degree in journalism, communications, marketing, or public relations preferred

Past experience working in a Public Relations agency or managing international Public Relations agencies preferred

Past experience practising Public Relations for a luxury brand preferred

Past experience dealing with international markets/stakeholders and media being responsible for a global or regional scope

Applicants must be fluent in written and spoken English and have excellent writing and proofreading skills.

A second or third language would be an advantage, as it would support effective communication with our diverse franchise partners

Other:
Strong creative, strategic, analytical, organizational and personal skills

Demonstrated successful experience writing press releases, pitching and hosting media

Computer literacy in word processing, data base management and page layout

Commitment to working in cross-functional teams

Very strong oral and written communication skills

Ability to manage multiple projects at a time

Out-of-town, overnight travel might be required from time to time (less than 10%)

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.

The story of Bacha Coffee begins in the medina of Marrakech, Morocco. Built in 1910, the spectacular Dar el Bacha palace, which means “house of the Pasha”, united the greatest cultural and political minds of the century over glittering pots of “coffee of Arabia” or Arabica, as it is known today. Being the finest luxury coffee brand in the world, Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.