Assistant PR Manager

Overall Purpose：

Working closely with the PR Head on achieving the global strategy and brand continuity by defining and implementing a Public Relations strategy across the China market.

Key Responsibilities：

• Responsible for Press and Communications in the China market
• Establish and maintain strong relations with editors and media partners within China, while continuously expanding the network to maximize the brand visibility
• Compile, consolidate and deliver editorial, cover, show coverage, campaign and project reports to local teams and HQ on a daily, weekly and monthly basis, and maintain systematic press asset archiving.
• Ensure all aspects of the brand are publicised in the correct environment on a constant basis in line with the key strategic themes
• Monitor and oversee editorial requests and enquiries from journalists, and manage and update the press contact list.
• Align with the merchant team on runway, pre-collection and seasonal key pushes including commercial product lines, place sample orders accordingly, and compile the sample lists for press editorial shoots and 1WOI dressing requests.
• Oversee the daily trafficking of samples for editorial pulls; Initiate appointments with press, VIPs, influencers and community to dress for forthcoming events
• Coordinate brand show seating and show editorial planning, guest list and travel plan, followed by collection appointments and press feedback
• Support and coordinate brand local events, press days, press gathering/dinner etc., handling media target list, press invitation, RSVP tracking, logistics arrangement and on-site support
• Coordinate and supervise PR agency, clipping house and relevant third party agencies for quality control
• Draft press releases, mail outs, media kits and all press materials, ensuring all materials align with global PR guidelines
• Provide ongoing and informed support to line Manager

Knowledge, Skills and Experience：

Technical Skills

• Advanced Excel level
• MS office applications – Word, PowerPoint, Access, Project etc
• SAP – state level

Personal Profile

• Well-organized, efficient, self-motivated, solution-oriented individual
• Working independently and strong sense of ownership
• Excellent team player
• Able to adapt quickly to change and manage multiple competing tasks
• Highly effective communicator
• Attention to detail

Qualifications：

• Graduate university major in Public Relations, Communications, Marketing, Journalism or related field.
• More than 5 years of relevant experience in PR, events and communications, gained either in-house at a luxury brand or within a PR / communications agency.
• Good command of both written and spoken English and Chinese.
• Good command of computer skills including Word, Excel and PowerPoint.
• Excellent organization and communications skills.
• Positive attitude, presentable, willing to learn, with good fashion sense.