Assistant Producer

Job Role : - Assistant Producer

Department :- Programming

Employment Type :- Full Time

Work Status :- Work From Home

Working Days :- Monday To Friday

Qualification :- Any Graduate

CTC :- 3,00,000 To 3,60,000 (LPA) Depends on knowledge & Experience

About Naaptol

Founded in 2008, Naaptol began its journey as a product research and price comparison platform before evolving into one of Indias largest and most recognizable e-commerce and TV shopping networks. Today, Naaptol has dynamically transitioned its focus. While we still maintain a strong streaming presence on traditional TV, we have moved primarily to the digital landscape. We are constantly innovating in the digital commerce space, creating engaging, high-converting content for modern social platforms.

The Role

We are looking for a highly motivated, adaptable, and culturally aware Assistant Producer to join our digital team. In this role, you wont just be an assistantyou will be heavily groomed and trained to master the art of making sellable creatives.

Your primary focus will be generating trendy, high-impact content customized for digital platforms, especially Facebook, Instagram, and YouTube. If you are eager to learn how to merge creativity with hard-hitting sales strategies, this is the perfect launchpad for your career.

Key Responsibilities

1. Product Mastery

Conduct thorough research to deeply understand the product, its features, and its target audience before the cameras roll. www.naaptol.com Naaptol Online Shopping Pvt. Ltd. Job Description | Assistant Producer

2. Creative Ownership

Act as the sole in-charge for the creative execution of your assigned product. Your ultimate goal is to make sure the product works on screen and drives the audience to buy.

3. End-to-End Delivery (Pre-Production to Post-Production)

Take full ownership of the entire production pipeline:

• Pre-Production: Brainstorm creative angles, assist in scriptwriting, plan the aesthetics (AIA), and organize all elements required for the shoot (props, talent, set design, etc.).
• Production: Direct and oversee the shoot on set, ensuring the visual execution aligns perfectly with the sellable vision of the product.
• Post-Production: Collaborate with video editors and graphic designers to finalize the cut, text overlays, and audio. Ensure the final deliverables are optimized for various digital platforms before going live.

4. E-Commerce Integration

Take direct responsibility for the product page online. You will ensure that the video content, creatives, and product landing page are perfectly aligned to maximize conversions.

What You Will Learn

This role is a unique hybrid of production and performance marketing. By working with us, you will receive intensive, hands-on training and insights into:

• Marketing & Sales:

Understanding consumer psychology and what triggers a purchase.

• Commercial Creativity:

How to balance aesthetic appeal with strong calls-to-action to create truly sellable content.

• Digital Trends:

Mastering the fast-paced world of trendy content on Facebook, Instagram Reels, and YouTube Shorts to keep our creatives viral, relevant, and profitable.