Assistant Product Manager

About the role

Assistant Product Manager responsible for research, analysis, and monitoring of market trends, consumer behavior, competitor activities, and beverage product innovations both locally and internationally. The role involves developing new product concepts, managing customer briefs for OEM product development, and coordinating the new product development process from concept through to final product.

Key responsibilities

• Research and monitor market trends, consumer trends, competitor activities, and beverage innovations across both local and international markets
• Analyze consumer needs and market gaps to identify new product opportunities
• Develop and present new product ideas and concepts that align with market needs, customer requirements, and business objectives
• Conduct product and competitor benchmarking, including product offerings, pricing, benefits, ingredients, and packaging
• Translate market and consumer insights into commercially viable product concepts that can be developed and manufactured
• Receive and analyze customer product briefs to understand product requirements, objectives, and expectations
• Provide recommendations and present new product ideas to customers, covering product concepts, flavors, ingredients, functional benefits, and packaging direction
• Translate customer requirements into clear and actionable Product Development Briefs for R&D and relevant cross-functional teams
• Manage the New Product Development (NPD) process, from concept development through to the final product
• Collaborate closely with the R&D team to develop product formulations, flavors, product attributes, and functional benefits

About you

• Bachelor's degree or higher in Food Science, Food Technology, Marketing, Business Administration, or a related field
• Minimum 3 years of experience in Product Development, New Product Development (NPD), Product Management, Product Marketing, or a related role
• Experience in Food & Beverage, FMCG, OEM/ODM, Functional Products, or Wellness Products is highly preferred
• Proficient in Microsoft Office and Canva
• Good command of English, with the ability to communicate effectively in a professional environment and conduct research using English-language resources
• Strong attention to detail, a high sense of responsibility, and the ability to effectively manage priorities and deliver projects within timelines
• Demonstrate a fundamental understanding of ingredients, flavors, sweeteners, functional ingredients, and beverage formulation to communicate and collaborate effectively with R&D
• Strong analytical skills and ability to apply market and consumer data to product concept development
• Strong communication, presentation, and coordination skills to work effectively with customers and cross-functional teams