Assistant Product Manager

About us

Chinese Pharmaceuticals (HK) Co., Limited is a leading pharmaceutical company dedicated to developing and delivering innovative healthcare solutions. We are committed to excellence, integrity, and advancing public health through cutting-edge pharmaceutical products and services. Our dynamic team works collaboratively to drive business growth and make a meaningful impact in the healthcare industry.

About the role

We are seeking an Assistant Product Manager to join our team on a full-time basis in Kwun Tong. This is a strategic position within our Advertising & Media Management division, where you will play a key role in developing and executing our digital marketing initiatives. You will be responsible for overseeing digital campaigns, managing online presence, and driving digital transformation across the organisation. This role offers significant opportunity to shape our digital strategy and contribute to the company's growth objectives in an increasingly digital landscape.

Key responsibilities

• Develop marketing plans and budget to achieve sales targets, track ROI, and optimize spend across channels
• Execute multi-channel promotional campaigns including product launches, seasonal promotions, and ad-hoc promotions
• Monitor campaign performance, analyze sales data and market trends, and adjust strategies to maximize results
• Manage social media content, paid ads (Instagram, Facebook, YouTube, Google Ads, Facebook Ads, XHS), and KOL/influencer collaborations
• Oversee video production, scriptwriting and prepare ATL & BTL materials to support marketing campaigns, ensuring brand consistency and visual quality
• Track sales performance, stock levels, and revenue forecasting to ensure targets are met
• Conduct market research and competitor analysis to identify growth opportunities and recommend new marketing initiatives and lead new product development

What we're looking for

• Bachelor’s degree in marketing or related disciplines such as business management

• Minimum 4 years in FMCG, beauty, skincare, or health products. Solid knowledge or relevant experience in the beauty industry is an advantage.

• Proficiency in  Google Analytics/ Google Ads/ Facebook Ads Manager tools

• Strong aesthetic sense with high sensitivity to visual presentation, brand imaging, and design quality.

• Good command of English and Chinese (Cantonese and Mandarin)

• Strong project management, analytical, and multitasking skills with excellent time management, as well as proactive problem-solving abilities with high accountability.

• Able to work independently, while being a creative and collaborative team player.

What we offer

We are committed to providing a rewarding workplace where your contributions are valued and your career can flourish. We offer competitive remuneration packages commensurate with experience and qualifications. Our benefits include opportunities for professional development and training to enhance your skills and advance your career within the organisation. We foster a collaborative and inclusive work environment that promotes innovation, creativity and teamwork. We also provide health and wellness initiatives to support the well-being of our employees. If you require any adjustments or support during the recruitment process, please do not hesitate to contact us.

Apply now

If you are an ambitious digital marketing professional ready to make an impact and grow your career with Chinese Pharmaceuticals (HK) Co., Limited, we would like to hear from you. Please submit your CV, a cover letter and any relevant portfolio examples to our recruitment team.