Assistant Product Manager (Makeup)

PURPOSE OF THE JOB

The incumbent is required to execute marketing initiatives for new product launches, grow brand awareness and market share. She/He will be responsible for Make-Up category (Dior Addict, Rouge Dior, Dior Forever, Backstage…). She/He will also be responsible for Product Management (Forecasting, Product Replenishment, POSM Management, Registration) that supports new launches and trade marketing.

MAIN RESPONSIBILITIES

CATEGORY & PORFOLIO MANAGEMENT (FOCUS ON MAKE-UP)

1. Demand Forecasting

• Ensure accuracy of product demand forecast and timely submissions for Make-up category.

2. Assortment Management

• Manage the full product lifecycle (sellable & non-sellable- POSM & AOG) across all categories. Oversee catalog updates, timely product registrations/renewals, and the systematic phase-out of discontinued SKUs.

• Liaise closely with the local Regulatory Affairs team to ensure timely submission, tracking, and approval of product notifications/licenses prior to launch dates

3. Competitor & Market Intelligence

• Continuously monitor competitor assortments and market trends to identify portfolio gaps, prioritize key hero lines, and gain market share in Vietnam

4. Commercial Listing

• Work with the Retail team to ensure new SKUs are listed promptly across key retailer networks.

5. Performance Tracking & Analytics

• Conduct regular sell-out performance analyses, evaluate campaign ROI (especially for HPP and GWP initiatives), and present actionable reports to senior management.

LAUNCH CAMPAIGN & RETAILTAINMENT EXECUTION

1. 360° Launch Planning

• Collaborate with cross-functional teams (CRM, Training, Retail, VM) to build and execute integrated 360° marketing campaigns for key Make-up animations and new launches.

2. Events (HPPs) & Instore Activation

• Lead and drive key Retail-tainment initiatives, HPP activations, and seasonal campaigns (CNY, Valentine’s, Women’s Day, Mother’s Day, Xmas) to enhance brand experience and boost incremental sales.

3. GWP Strategy & Execution

• Propose, align, and secure approvals for monthly and event-specific GWP schemes. Manage GWP stock allocation and timely dispatch to all doors.

SUPPLY CHAIN, INVENTORY & PRICING EXECUTION

1.Order Management

• Coordinate with local cross-functional teams to consolidate and submit monthly stock orders to the regional warehouse.

2. Stock Availability & Replenishment

• Work closely with the Retail team and Regional Supply Chain to maintain healthy stock levels across all doors for non-sellable (samples & AOG items)

3. Pricing Alignment

• Assist MKT Manager to implement retail pricing and ensure flawless, on-time updates in all retailer systems.

Qualifications

• Qualified University/College degree.
• Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook)
• Min 3 years’ experience in Product Marketing
• Strong analytical and problem-solving skills
• Prior experience in luxury brands or beauty industry is preferred