Assistant Product Manager / Product Manager

About the role

Assistant Product Manager / Product Manager in the Marketing Department, responsible for Ethical, Commercial & Digital Marketing. The role encompasses branding and marketing strategy, product training, event management, commercial and digital marketing execution, e-commerce operations, and cross-functional support.

Key responsibilities

Branding and Marketing

• Strategize branding and marketing initiatives for overall brands and campaigns.

• Plan and execute Marketing’s quarterly programs and promotions.

• Plan, monitor, and manage the brand’s expenditure (A&P).

• Plan and prepare the brand’s communication messages, media, tools, and materials.

• Work closely with the sales team in achieving the brand’s target.

• Prepare new brand launch activities and communication tools.

• Study competitor/ industry products or activities.

• Collaborate closely with Marketing Manager and Business Development Manager to identify potential products.

Product Training

• Provide product training, updates and Q&A, including kick-off meeting, mid-year meeting, and new staff training.
• Coordinate with principal team to provide medical knowledge to sales team.
• Work closely with Regulatory Affairs agency to address product issues (pharmacovigilance), forward any product complaints to RA for QC & follow up.
• Maintain and up-keep product materials library online and offline.

Event Management

• Source relevant brand’s conferences and prepare the necessary gimmicks and conference tools.
• Source and liaise with vendors for deemed premiums and prints.

Commercial & Digital Marketing

• Assist key account personnel in providing or reviewing marketing artworks upon request.
• Write appropriate promotional copy and art direction for the relevant brand’s artwork.
• Liaise with Regulatory Affairs agency to check on KKLIU submission and advertisement regulation.
• Conceptualize brand’s digital direction and campaigns for different platforms (Webpage, FB, IG, Tik Tok, XSH).
• Source and work closely with digital agencies for the brand’s execution, ad setup within the desired timeline, targeting, and budget.
• Review brands’ copy and artworks to ensure that the messages are in line with brands’ direction.
• Handle or engage chatbot for incoming enquiries for the brand’s social media platform - FB & IG.
• Liaise with digital agencies for the corporate’s new website setup and ensure content accuracy and keywords.
• Work with potential KOL practitioners for concept, recording, editing, story writing and media strategy.
• Continue to manage social media overview and best practices.

E-commerce

• Prepare and write digital materials/ artworks for Wellchem’s Shopee, Lazada & web page.
• Work closely with the fulfilment department for managing and handling e-commerce fulfillment.
• Monitor e-commerce sales activities and coordinate inventory management with the inventory team.

Others: Inventory Management

• Work closely with the sales manager in providing sales and forecast activities data to business development

Others: Sale

• Assist the Sales Manager to support the team with PIP (Performance Improvement Plan) by arranging a training plan.