Assistant Public Relations Manager

Assistant Public Relations Manager (Cluster / Dual Property)

• Location: Bengaluru, Karnataka

• Reporting To: Marketing & Communications Manager / General Manager

• Target Industry: Luxury Hospitality / Premium Lifestyle Brands

• Experience: 4 to 6 Years

Role Overview

We are seeking an energetic and dynamic Assistant Public Relations Manager to lead public relations, media engagement, and brand storytelling for two iconic properties in Bangalore.

The ideal candidate will bridge corporate luxury with lifestyle hospitality, managing traditional media relations, influencer activations, multi-channel PR strategies, and crisis communications across both properties.

Key Responsibilities

• Media Relations & Outreach: Build and nurture active relationships with national and local luxury, lifestyle, hospitality, and trade media, as well as digital influencers and content creators.
• Dual Brand Positioning: Craft and execute distinct PR narratives.

Content & Press Assets: Write press releases, media kits, Q&A documents, luxury feature pitches, and official statements for both properties.

• F&B and Event Promotion: Partner with key culinary, spa, and revenue teams to conceptualize and execute PR campaigns around seasonal food festivals, menu launches, and lifestyle events.
• Influencer & Media Stays: Plan and manage hosted stays, media tastings, photo shoots, and press conferences.
• Reputation & Crisis Management: Monitor property mentions across online media and assist leadership in framing timely, policy-aligned responses to media inquiries during crises.
• Reporting & Tracking: Measure campaign impact, ROI, Earned Media Value (EMV), and share-of-voice quarterly across key print and digital outlets.

Candidate Profile & Qualifications

• Experience: 46 years of dedicated PR or corporate communications experience (minimum 2+ years in luxury/5-star hospitality or premier PR agencies handling luxury hotel clients).
• Education: Graduate/Postgraduate degree in Journalism, Mass Communication, Public Relations, or Marketing.
• Network: Strong established network of luxury travel, food, and lifestyle media/journalists in Bengaluru and South India.
• Skillset: Exceptional oral and written English communication, strong crisis-handling composure, and high aesthetic/visual judgment.