Assistant Racing Partnership Manager

The Assistant Racing Partnership Manager drives Race Day sponsorships and commercial partnerships, managing the full partnership cycle—from prospecting and negotiation to contracting, activation, benefit delivery, and relationship management. The role collaborates with internal departments, senior leadership, and external partners to achieve the Racing Department.

Responsibilities:

• Develop and maintain an active pipeline of prospective sponsors and commercial partners.
• Proactively approach potential sponsors through direct outreach and internal referrals.
• Coordinate with external sponsorship agencies and other sales channels.
• Prepare proposals and customize sponsorship packages to meet individual partner requirements.
• Identify commercial opportunities across Race Days, individual races, branding, events, activations, and F&B.
• Manage the full partnership cycle, from prospecting and negotiation to contracting and closing.
• Lead bi-weekly sponsorship meetings and follow up on agreed actions.
• Maintain accurate pipeline, sales forecast, contractual, and win-loss reports.
• Support commercial negotiations and ensure all commitments are achievable before finalizing agreements.
• Translate contractual benefits into clear Race Day activation and operational plans.
• Coordinate branding, hospitality, F&B, booths, displays, events, and promotional activities.
• Collaborate with internal departments to assign responsibilities and deliver commitments on time.
• Manage sponsor relationships before, during, and after Race Days and obtain post-event feedback.
• Identify opportunities for renewals, expanded collaborations, repeat sponsorships, and multi-year partnerships.

Requirements:

• Experience in sponsorship, partnerships, business development, events, hospitality, sports, lifestyle or related commercial roles.
• Strong commercial and relationship-building capability.
• Comfortable approaching and communicating with corporate decision-makers.
• Strong coordination and project-management skills.
• Able to manage multiple partners, deadlines and Race Day deliverables simultaneously.
• Experience coordinating events or brand activations is highly desirable.
• Strong written and verbal communication skills.
• Commercially minded while remaining operationally practical.
• Strong attention to detail, particularly around agreements and sponsor benefits.
• Comfortable working across departments and influencing stakeholders without direct authority.
• Able and willing to work Race Days, including Sundays, as required.