Assistant Regional Manager

PURPOSE OF THE ROLE:

• Lead and drive the retail sales strategy across the assigned region to achieve business growth and market leadership.

• Provide strategic direction and operational oversight to zonal sales teams and ensure alignment with national sales goals.

• Build a robust channel ecosystem and strengthen market penetration through distribution excellence.

• Foster cross-functional collaboration and ensure smooth execution of organizational priorities in the region.

JOB SUMMARY:

• Responsible for managing retail business operations across the entire region, covering multiple zones and states.

• Lead and mentor a team of Zonal Sales Managers and Area Managers to deliver business objectives.

• Formulate and implement regional sales plans, schemes, and initiatives aligned with organizational strategy.

• Drive distributor expansion, secondary sales growth, and retail channel productivity.

• Maintain high levels of customer satisfaction and channel engagement through structured reviews and interventions.

• Identify growth opportunities, product gaps, and market expansion areas to fuel long-term business development.