ASSISTANT SALES MANAGER

About the role

This role involves developing and executing sales plans to achieve monthly and annual sales targets across both high-capacity and entry-level motorcycle segments. You will serve as the primary point of contact for assigned authorized dealers throughout Malaysia, analyze sales performance and market trends to identify growth opportunities, and manage dealer performance against agreed targets.

Key Responsibilities

• Develop and execute sales plans to achieve monthly and annual sales targets across both high-capacity and entry-level motorcycle segments.
• Analyze sales performance, market trends, customer demand and competitor activities to identify growth opportunities.
• Prepare accurate sales forecasts, dealer order projections and periodic sales-performance reports for management.
• Serve as the primary point of contact for assigned authorized dealers throughout Malaysia.
• Conduct regular visits to dealer showrooms to monitor sales performance, stock movement, showroom and brand compliance, and resolve commercial issues.
• Monitor dealer performance against agreed targets and develop corrective action plans for underperforming dealers.
• Identify, recruit, onboard and evaluate new authorized dealers to expand the company's market coverage.
• Supervise, coach and support Sales Executives to improve their sales performance, product knowledge and dealer-management capabilities.
• Coordinate with Marketing, Finance, Operation & other departments to support promotional activities, ensure adequate product availability, manage dealer credit and collections, and facilitate timely order fulfilment.
• Gather and report feedback from dealers and customers to improve products, sales programmes and customer satisfaction.
• Ensure dealers comply with the company's dealership agreements, pricing policies, sales procedures and corporate identity requirements.
• Perform any other sales-related duties assigned by the Sales Manager or Management.

Qualifications & Requirements

• Diploma or Bachelor's Degree in Business Administration, Marketing, Sales Management or any related field.
• At least 2–5 years' experience in Sales & Business Development; experience in motorcycle or automotive distribution and dealer-network management is strongly preferred.
• Good command of English, Bahasa Malaysia and Mandarin. Additional language skills are an added advantage.
• Possess a valid Malaysian driving license; a valid motorcycle license is an advantage.
• Willing and able to travel frequently throughout Malaysia.

The candidate should be:

• Target-driven and commercially minded.
• Responsible and able to work independently.
• Confident in dealing with dealers and senior management.
• Strong in problem-solving and follow-up.
• Organized and capable of managing multiple territories.

What we offer:

• Competitive remuneration commensurate with qualifications and experience.
• Performance-based incentives and career-advancement opportunities.
• Exposure to established international motorcycle brands.
• Opportunities to participate in product launches, dealer-development initiatives and nationwide events.
• Continuous professional development through product, sales and leadership training.
• A dynamic and engaging work environment within the motorcycle industry.