Assistant Sales Manager

Assistant Sales Manager Location:Chennai

Company A player in the bulk powder material handling and industrial equipment industry, serving sectors like cement, chemicals, food processing, mining, and power.

About the Role We're looking for a high-performing Assistant Sales Manager to drive revenue growth across Tamil Nadu through key account management, new customer acquisition, and business development in bulk powder material handling and industrial equipment. You'll own the complete sales cycle - from lead generation to order closure - while working closely with the Design/Technical team and Head Office (Mumbai) to deliver customized solutions. This role also involves leading a small team of Sales Engineers, with a growth path into a regional business unit leadership role based on performance.

What You Will Do

1. Represent the company's standard and customized product range with a strong understanding of customer requirements.
2. Own the full sales cycle - lead generation, enquiry management, quotations, order closure, dispatch scheduling, and payment follow-up.
3. Travel across Tamil Nadu for at least 15 days a month to meet existing and prospective customers.
4. Understand customer technical challenges and coordinate with Design/Technical teams and Head Office to design and recommend suitable equipment solutions.
5. Prepare and submit quotations, providing technical expertise to convert proposals into sales.
6. Identify new business opportunities across relevant industry sectors (cement, chemicals, food processing, mining, power, etc.).
7. Use CRM/ERP tools to manage sales operations and track customer satisfaction.
8. Prepare MIS reports, analyze customer profitability, track revenue targets, and build forecasts.
9. Monitor market trends, upcoming projects, competitor activity, and pricing strategies.
10. Coordinate with agents, dealers, and Head Office for smooth business operations.
11. Coach, guide, and motivate a small team of Sales Engineers (2-3 direct reports).

What We're Looking For

1. 4-8 years of technical sales experience specifically in bulk powder/material handling equipment.
2. Proven track record in B2B technical/solution-based selling with a consultative approach.
3. Bachelor's degree or diploma in a technical field; a Mechanical or Electrical Engineering degree is strongly preferred.
4. Willingness and ability to travel extensively (15+ days/month) across Tamil Nadu, with own vehicle and valid driving license.
5. Fluency in English and Tamil (written and verbal).
6. Prior experience managing or mentoring a small sales team.
7. Working knowledge of CRM/ERP tools and MS Office Suite.
8. Any prior safety/site-entry certification (PTW, HAZMAT, ISO training) is a plus given regular industrial plant visits.