Assistant Sales Manager

Key Responsibilities

1. Sales & Revenue Generation (OPD / IPD / Surgical Volume)

• Formulate and execute aggressive sales and business development strategies to achieve quarterly and annual revenue targets across all specialties.
• Drive patient acquisition and referral volume across key focus areas, including high-yield surgical procedures and Centres of Excellence (CoEs).
• Monitor and analyze revenue pipelines, specialty-wise occupancy rates, average revenue per occupied bed (ARPOB), and campaign ROIs.

2. Referral Doctor Networking & Medical Fraternity Relations

• Build, nurture, and expand a strong network of referring doctors, general practitioners (GPs), nursing home owners, and consultants across the catchment area and feeder towns.
• Organize Continual Medical Education (CME) programs, doctor-to-doctor (D2D) connect initiatives, clinical meets, and round-table discussions to drive referral inflow.
• Systematically track lead generation, conversion ratios, and field sales team productivity using healthcare CRM tools.

3. Corporate Empanelment, TPA & Institutional Sales

• Drive corporate sales initiatives by securing strategic empanelments with top corporates, PSUs, insurance companies, and TPAs.
• Organize corporate health check-up camps, wellness workshops, occupational health centers (OHCs), and on-site health awareness drives.
• Manage institutional relationships to ensure smooth patient onboarding, pre-authorization workflows, and billing facilitation.

4. Brand Strategy, Marketing & Community Outreach

• Oversee multi-channel hospital marketing campaigns across traditional media, outdoor hoardings, print, press, radio, and local digital platforms.
• Lead community health programs, free/subsidized screening camps, Resident Welfare Association (RWA) outreach, and public health awareness drives to boost local brand recall.
• Partner with corporate digital marketing teams to drive local Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, social media engagement, and online appointment conversions.

5. Team Leadership & Budget Management

• Lead, mentor, and performance-manage the field sales executives, corporate relations managers, and marketing support staff.
• Prepare and manage the annual marketing budget, ensuring cost-effective allocation and optimal Return on Investment (ROI) across all promotional channels.
• Conduct regular performance reviews, territory planning, and field-visit audits to ensure high sales productivity and ethical compliance.