Assistant Sales Manager

The Assistant Sales Manager will lead and develop the Singapore project sales team, driving revenue, margin performance, and market development across addressable industrial, commercial, and high-tech sectors. You will bridge technical expertise with commercial acumen to manage multi-stakeholder project cycles (RFQ -> Specification -> Award -> Handover).

Key Responsibilities

• Team Leadership & Strategy: Develop and execute annual sales plans, mentor team members, and expand market share across key accounts and sectors.
• Specification Selling: Engage M&E consultants, specifying engineers, and architects early in the design stage to get Kruger specified as the preferred brand.
• Pipeline Governance: Oversee the complete project funnel in CRM, conduct weekly reviews, improve win/loss ratios, and manage RFQ conversion rates.
• Commercial & Margin Control: Manage project pricing within defined authority, safeguard gross margins, and enforce commercial discipline.
• Reporting & Compliance: Deliver sales reports to executive leadership, manage team budgets, and ensure compliance with company policies and local regulations.

Key Requirements

• Education: Bachelor’s degree in Mechanical Engineering or related STEM discipline (Chemistry, Mathematics, Physics). Proven HVAC sales track record is accepted in lieu of a STEM degree.

• Experience: Proven experience in technical/project sales within HVAC, ventilation, M&E systems, or industrial equipment.

• Leadership: Experience leading or managing a sales team.

• Industry Focus: Strong experience managing multi-stakeholder project cycles with consultants, contractors, and procurement teams.

• Languages:

  • Mandarin / Traditional Chinese (Fluent): Required as the primary working language with core clients and team members.
  • English (Business Proficiency): Required for regional reporting, internal communications, and product documentation.