Assistant Sales Manager

Role Overview

We are looking for a dynamic and results-driven Assistant Sales Manager (ASM) to drive our General Trade business across the Mumbai Metropolitan Region. The role will focus on channel development, key account management, frontline sales team building and driving market growth.

Key Responsibilities

• Drive sales and distribution across the General Trade channel in the Mumbai Metro Region.
• Build and strengthen relationships with distributors, retailers and key accounts.
• Develop new channels and accounts to expand market presence.
• Drive primary and secondary sales and achieve business targets.
• Build, manage and strengthen the frontline sales force .
• Identify market opportunities and move quickly to convert them into business.
• Ensure effective product availability, visibility and distribution across the market.
• Monitor market trends, competitor activity and customer feedback.
• Work closely with internal teams to ensure smooth execution of sales plans.

Products

• Protein Bars
• Cold Pressed Juices
• Coconut Water
• Frozen Berries

Ideal Candidate

• 8+ years of experience in sales, channel development and/or key account management, preferably across the Mumbai Metropolitan Region .
• Experience in FMCG, Food or Beverage brands.
• Proven experience in building and managing frontline sales teams .
• Strong understanding of the General Trade channel and Mumbai market.
• Highly driven, proactive and capable of working in a fast-paced environment.
• Strong execution and business development orientation.
• Own vehicle is mandatory.
• Graduate from a recognised university ; MBA is preferred.