Assistant Store Manager

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Join the Smiggle Crew as an Assistant Store Manager!

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Are you a dynamic retail leader ready to take charge in a bright, bold and fun environment where every day is colourful and full of smiles?

We’re hiring as an

Assistant Store Manager

to lead one of our Smiggle stores in Singapore!

Smiggle is the world’s ultimate destination for colourful, quirky and fashion-forward stationery — from vibrant pens and notebooks to backpacks, accessories and beyond! Our products spark creativity and bring smiles to customers of all ages.

📍 What You’ll Do

As an

Assistant Store Manager

, you will be the driving force behind your store’s success — leading your team, delivering results, and creating exceptional customer experiences.

You will:
Lead, coach and inspire your team to achieve sales targets and KPIs

Drive store performance through strong commercial acumen and action planning

Deliver outstanding customer service and create a fun, engaging store environment

Manage rostering, stock control, loss prevention and operational excellence

Recruit, train and develop team members to build a high-performing team

Ensure visual merchandising standards are maintained to Smiggle brand guidelines

Foster a positive team culture aligned with Smiggle’s vibrant values

🎯 Who We’re Looking For

We’re looking for an experienced retail leader who is:
Results-driven

– You have a proven track record of achieving sales and KPIs

A strong communicator

– You lead confidently and motivate your team effectively

Commercially savvy

– You understand stock management, shrinkage control and reporting

A people developer

– You coach and grow your team to reach their full potential

Organised & adaptable

– You thrive in a fast-paced retail environment

Energetic & positive

– You bring enthusiasm and lead by example every day

Previous experience in retail management or supervisory roles is required.

📈 What You’ll Get

Competitive Salary

– Earn a great wage for your commitment

Monthly Team Commissions

– Be rewarded for your achievements

Staff Discount

– Enjoy Smiggle goodies at a special price

Professional Development

– Grow your skills and career with us

Leave & Rest Days

– Because life needs balance too!

🌟 Why Smiggle?

Smiggle is all about

fun, creativity, and vibrant energy

! Whether you love bright colours, unique designs, or inspiring young customers, you’ll fit right in! The brand has expanded globally and continues to be a favourite for fans who value imagination and expression.

If you are ambitious and are keen to explore the opportunity to be part of a truly exciting and successful business, we would be keen to hear from you. Apply now!

Follow Smiggle on Instagram and Facebook, or stop by smiggle.com to learn more about us.

Where a smile meets a giggle, it’s the world’s greatest place!

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📌 Requirements

Minimum GCE ‘O’ Levels / Diploma or equivalent qualification

Min of 5 years proven experience in retail supervisory or store management roles

Strong track record in achieving sales targets and managing KPIs

Passion for retail, customer experience and leading a fun, high-energy store environment

Smiggle is the ultimate destination for your school, birthday and leisure essentials. From backpacks and drink bottles, to gift packs and keyrings, Smiggle is the original creator of all things colourful, fun, unique and on trend.

Smiggle was established in 2003 in Melbourne Australia, originally opening 20 concept stores around the country. By 2007, Smiggle had joined the Just Group – which was then owned by Premier Investments Limited, the ASX listed retail conglomerate.

Smiggle is part of Premier Retail. Premier Retail also owns and operates the Peter Alexander brand.

Fast-forward to 2026 and Smiggle stores had rapidly expanded across Australia and could also be found in the United Kingdom, Ireland, New Zealand, Singapore and Malaysia.

Today, Smiggle retails from hundreds of standalone stores and wholesale "shop-in-shop" concepts, across multiple countries.