Assistant Trade Marketing Manager

About the Role

Location: Ermita, Manila

Role Type: Full-time

Department: Marketing

Reporting to: Trade Marketing Manager

📈 Transforming National Strategies into Local Market Wins

As the Assistant Trade Marketing Manager, you will bring our marketing plans to life across diverse channels and accounts. You will lead field execution, manage a high-performing team, track campaign KPIs, and bridge the gap between sales insights and marketing strategy to drive brand growth.

🎯 Key Responsibilities

• Strategic Execution: Customize and execute national trade marketing strategies across specific accounts, channels, and sales groups.
• Team Leadership: Manage, coach, and optimize the productivity of your team while fostering a highly engaged culture.
• Campaign & KPI Management: Establish timelines and KPIs for trade initiatives, ensuring full alignment with the broader brand strategy.
• Stakeholder Collaboration: Partner closely with internal sales teams, external agencies, and vendors to ensure seamless campaign rollouts.
• Data-Driven Optimization: Analyze trade program results against budgets and standards, delivering actionable recommendations for continuous improvement.

💼 What You Need to Succeed

• Experience: Bachelor’s degree in Marketing, Business, or a related field, with at least 3 years of experience in trade marketing or field sales.
• Leadership & Collaboration: Strong team management abilities and interpersonal skills to rally internal and external stakeholders.
• Project Management: Exceptional organizational skills to juggle multiple trade initiatives simultaneously in a fast-paced environment.
• Market Acumen: A deep understanding of market dynamics, consumer trends, and competitive landscapes.
• Tech Literacy: Proficiency in Google Suite and data analytics platforms to track and report program performance.

🏢 About FELCO

Firefly Electric and Lighting Corporation (FELCO) started in 2001 with a simple goal: to make quality lighting and electrical products available and affordable for every Filipino. From homes to businesses, we continue to offer practical solutions that help power everyday life.

Our brands Firefly, ROYU, ECOlum, Herks, and Xpert are each designed to bring comfort, safety, and convenience into Filipino homes. Alongside our own brands, we partner with respected global names such as CHiNT, ABB, and DCK, giving our customers access to a wide range of everyday and specialized solutions.

We work closely with designers, engineers, contractors, retailers, institutions, and developers, building partnerships that help us understand real needs and respond with the right solutions.