Assistant Vice President - Consumer Propositions (Wealth)

Leading a team of product managers, you will be responsible for the development and delivery of Wealth product propositions, driving the end‑to‑end lifecycle from strategy and ideation to approval, launch, and post‑launch performance. This role reports to the Section Head of Consumer Propositions (Wealth).

• Product Strategy and Roadmap
• Support the formulation of the annual product strategy and roadmap, ensuring alignment with broader business priorities and Wealth segment ambitions.
• Provide an overall view of the competitive landscape, analysing leading insurers’ Wealth product propositions, value drivers, and positioning relative to GELS offerings.
• Conduct analysis of customer segments, sales trends, and distribution effectiveness to identify growth opportunities and capability gaps.
• Translate insights into clear strategic priorities across high-value segments, emerging needs, and untapped opportunities.
• Ideation of Product Propositions
• Lead cross-functional ideation to develop innovative Wealth product propositions addressing sophisticated client needs (e.g. retirement, wealth accumulation).
• Engage key stakeholders to align on business objectives and develop clear implementation plans.
• Partner with external vendors (e.g. reinsurers, brokers etc.) to gather product ideas and keep up to date with market offerings (including overseas market).
• Drive customer-centric design through research, testing, and iterative refinement of product features, pricing, and proposition.
• Secure management alignment through clear articulation of proposition value, commercial impact, and differentiation.
• Product Approval
• Drive readiness of approval materials, ensuring clarity of proposition, risks, and financial implications.
• Ensure compliance with product approval framework and timely approvals ahead of launch milestones.
• Product Delivery and Launch Preparation
• Lead the product discussion with downstream stakeholders to ensure clear understanding of product intent and design.
• Partner with the product delivery team to manage any implementation issues to ensure product delivery accordance to plan with minimal disruptions.
• Drive process innovation across product development and delivery to enhance efficiency and reduce time-to-market.
• Oversee development of key product documents and marketing materials to ensure consistency, accuracy, and alignment to target segment. 5. Post-Sales Monitoring and Tracking
• Monitor sales performance, customer mix, and distribution effectiveness against defined targets.
• Analyse performance gaps and recommend actions to optimise outcomes
• Provide regular performance updates and insights to senior stakeholders.
• Leadership and Project Management
• Guide and mentor team to build strong product and proposition capabilities across the team.
• Ensure adherence to regulatory requirements (e.g., MAS, CPF, LIA) and internal governance standards.
• Champion innovation and continuous improvement across product design and development
• Manage timelines and resolve key delivery roadblocks.
• Tertiary education qualification in Actuarial, Insurance, Finance or Marketing related disciplines.
• 10–15 years of experience in product development / proposition or pricing, preferably with exposure to Wealth insurance products and segments.
• Possess strong traits of analytical mind, with the ability to seed ideas, inspire creativity, critical think and solution, be resourceful.
• Strong communicator to articulate ideas and convince stakeholders.
• Excellent planning, organizational, influencing and interpersonal skills.
• Pro-active and project-oriented individual with focus on improvement and change and ability to work under pressure or tight timelines.

How You Succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Who We Are Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To All Recruitment Agencies Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Work Locations SG-GE Centre

Job Product Development